Brand Tone

energetic, authentic, and community-focused

Brand Values

• •Passion for Action Sports
• •Quality and Expertise
• •Community
• •Customer-Centric Service
• •Growth and Ambition

Best Practices

• •Speak the Language: Use authentic terminology that resonates with the scooter community (e.g., "dialed," "setup," "pro scooter," "park," "street"). Avoid overly corporate or generic marketing language.
• •Focus on the Rider, Not Just the Product: Frame content around the experience, the tricks, and the passion of the rider. The product is the tool that enables that passion.
• •Leverage User-Generated Content (UGC): Actively feature and credit customers and team riders using ScootWorld gear. This reinforces community values and provides authentic social proof.
• •Be Energetic and Passionate: Use enthusiastic language, emojis (where appropriate for the channel), and a tone that conveys genuine excitement for the sport.
• •Maintain Authenticity Across All Channels: Ensure the tone is consistent, whether it's an Instagram caption, a customer service email, or a product description on the website. The voice should always be recognizably ScootWorld.

Social Perception

ScootWorld is generally perceived as a reliable and high-quality specialist in the stunt scooter market. Customers see it as a go-to source for premium products and hard-to-find parts. The brand has a strong reputation for fast shipping and excellent customer service, which builds significant trust. The active social media presence and community engagement initiatives are well-received, positioning the brand as a core part of the scootering scene.

Copy Examples

• •Instagram Post (Product Launch): Image/Video: Dynamic video showcasing the new Ethic Pandemonium V2 deck in action at a skatepark. Copy: "Stop scrolling. The wait is over. The brand new Ethic Pandemonium V2 deck has landed at ScootWorld. Lighter, stronger, and built to dominate the park. Ready to upgrade your ride? Tap the link in bio to build your dream setup. #ScootWorld #StuntScooter #NewGear #EthicScooters #ScooterLife"
• •Facebook Ad (Targeting Beginners): Headline: Your First Pro Scooter Awaits. Body: "Ready to move from the sidewalk to the skatepark? At ScootWorld, we have the perfect complete stunt scooters for beginners. High-quality, durable, and ready to roll right out of the box. Get expert advice and find the ride that’s right for you. Start your journey today! #ScootWorld #BeginnerScooter #FirstScooter"
• •TikTok Video Concept: Concept: A "Custom Build of the Day" video using a trending sound. Quick cuts showing a team member assembling a unique custom scooter from different colored parts (deck, wheels, bars). On-Screen Text: "Rainbow build? Say less. 🔥 What parts should we use next?" Caption: "You dream it, we build it. 🤘 What's your ultimate custom combo? #scootworld #customscooter #stuntscooter #scoot #undialed"
• •Email Marketing Subject Line (Sales Promotion): Subject: 🔥 UP TO 50% OFF! Your Summer Setup Starts Now. Body: "Hey [Name], gear up for summer sessions with massive deals on decks, wheels, bars, and more. Whether you're upgrading or building a new custom, we've got the parts you need at prices you'll love. Don't wait – the best gear goes fast!"
• •Website Homepage Banner: Headline: Built By Riders, For Riders. Sub-headline: From complete pro scooters to the smallest custom parts, find everything you need to own the park. Shop the best brands in the game. [Shop Now]