Brand Tone

Friendly and Approachable, Playful and Quirky, Passionate and Authentic, Caring and Nurturing, Enthusiastic and Positive

Brand Values

• •Natural Ingredients
• •Handmade Quality
• •Effectiveness & Results
• •Customer Care & Trust
• •Cruelty-Free
• •Empowerment/Self-Care
• •Transparency (to an extent)

Best Practices

• •Embrace Playful Language: Use dessert-related puns and joyful, enthusiastic wording where appropriate (e.g., "scoop," "treat," "yummy," "sweeten your routine").
• •Highlight the "Handmade & Natural" Aspect Consistently: Weave these core values into product descriptions, social media captions, and all communications. Use phrases like "whipped with love," "fresh batches," "nature's best."
• •Tell the Founder's Story (Subtly or Directly): Remind the audience of the passion and personal touch behind the brand. This builds authenticity and connection.
• •Focus on Benefits with a Caring Touch: Explain how the products help the skin, but do so in a friendly, encouraging way (e.g., "reveal your natural glow," "gentle enough for happy skin").
• •Engage with a Friendly, Approachable Voice: When interacting on social media or writing FAQs, maintain a conversational and helpful tone, as if speaking to a friend. Use emojis where suitable to enhance warmth.

Social Perception

Trusted Local Brand, Effective Products, Youthful and Fun, Personal Touch, Good Value, Innovative

Copy Examples

• •Instagram Post (Image: A colourful flat lay of various scrubs): ✨ Sweeten up your skincare routine! ✨ Our handmade, all-natural scrubs are whipped with love and the freshest ingredients to make your skin sing. Which scoop are you diving into today? Let us know below! 👇 #ScoopOScrub #HandmadeHeaven #NaturalSkincare #TreatYourself
• •TikTok Video (Short clip of a scrub being scooped and applied, upbeat music): Scrub-a-dub-WOW! 🤩 Get ready for the softest skin of your life. Our [Product Name] scrub is packed with natural goodness to gently buff away dullness and bring on the glow! Link in bio to get yours! #ScoopScrubRepeat #GlowUp #NaturalBeauty #HandmadeWithLove #TikTokMadeMeBuyIt
• •Facebook Ad (Carousel showing different products): Meet your skin's new best friends! 🥰 From our cult-fave body scrubs to nourishing lip balms, every Scoop O Scrub treat is handmade with 100% natural ingredients. Founded from a passion for real results, we’re here to make your self-care a little sweeter and a lot more effective. Shop our collections now! #ScoopOScrub #NaturalSkincarePakistan #HandmadeGoodness #SelfCareSunday
• •Product Description (for a new dessert-themed scrub): Introducing our 'Berry Bliss' Body Scrub! 🍓🍦 Imagine the creamiest, dreamiest dessert, but for your skin! This delightful scoop is swirled with real berry extracts and natural exfoliants to gently polish your skin to perfection, leaving it irresistibly soft and smelling like a sweet escape. Handmade in small batches because your skin deserves the best! #BerryBlissScrub #ScoopOfJoy #NaturalIndulgence
• •Email Newsletter Snippet (Subject: A Little Scoop of Happiness Just For You!): Hey Glow-Getter! Just a friendly hello from the Scoop O Scrub family! We’re busy whipping up fresh batches of your favourite natural goodies. Remember Areej’s story? It all started with a simple scrub and a desire to share the love. That passion is still in every jar we make. Treat your skin (and your senses!) today. [Link to Shop] #FeelGoodSkincare #ScoopOScrubStory #NaturallyYou