Brand Tone

Playful, Fun, Engaging, Enthusiastic, Child-Centric, Friendly, Creative, Imaginative, Positive, Joyful

Brand Values

• •Creativity and Imagination
• •Quality
• •Sensory Experience
• •Joy and Fun
• •Australian Made
• •Community Engagement

Best Practices

• •Use vibrant, positive, and sensory-rich words. Incorporate exclamations and enthusiastic phrasing naturally to convey excitement (e.g., "amazing," "sparkly," "squishy," "super fun!").
• •Focus on the experience and benefits for the child – the joy, the imaginative exploration, the satisfaction of creating something unique. Connect products to "smiles" and "adventure."
• •While the tone is playful for kids, ensure clarity and reassurance for parents by subtly mentioning quality, safety (if applicable), and developmental benefits like sensory exploration.
• •Since the products are all about sensory experience, use descriptive adjectives that appeal to touch (fluffy, gooey, crunchy, smooth), sight (sparkling, vibrant, swirly), and smell (sweet, fruity, yummy).
• •Use calls to action that invite engagement and creativity (e.g., "What will you create?", "Design your dream slime!", "Share your Scoopi creations!").

Social Perception

A provider of high-quality, fun products, Engaging for children, Great for gifts and parties, A trusted, local Australian brand, Focused on sensory development

Copy Examples

• •🌈✨ Get ready to S-T-R-E-T-C-H your imagination! Our brand NEW Rainbow Sherbet Cloud Slime has just landed at Scoopi! It's fluffy, drizzly, and smells like pure happiness. Who's ready for a sensory adventure? #ScoopiSlime #NewSlime #SensoryPlay #HandmadeHappiness
• •🎨 Unleash your creativity with Scoopi’s Ultimate DIY Slime Kit. Everything you need to mix, swirl, and create your unique sensory masterpiece. Order yours and let the fun begin! #ScoopiDIY #CreativeKids #SlimeKitAustralia
• •🎉 Psst! A Scoopi Treat Just For You (And Your Little One!)
• •Meet your cuddliest companion! Our Starry the Unicorn plushie isn't just adorable, it's made with ultra-soft, premium materials perfect for snuggles and sparking magical adventures. Bring home a little bit of Scoopi joy! #ScoopiPlushies #ImaginativePlay #MadeForHugs
• •Slime-tastic birthday fun in full swing! 🥳 Want to host the most memorable party ever? DM us to learn about Scoopi Slime Parties! #ScoopiParties #KidsPartiesSydney #SensoryFun #BirthdayJoy