Brand Tone

Functional and Problem-Solving, Innovative and Clever, Confident and Assuring, Relatable and Down-to-Earth, Helpful and Value-Oriented

Brand Values

• •Functionality
• •Innovation
• •Problem-Solving
• •Quality and Protection
• •Customer Focus
• •Practical Value

Best Practices

• •Prioritize Problem/Solution: Always frame product descriptions and social media posts around how Scooch solves a specific user problem (e.g., "Tired of propping your phone up during video calls? Our kickstand gives you the perfect angle, hands-free.").
• •Emphasize Multi-Functionality: Consistently highlight the multiple uses of each product. Use phrases like "3-in-1 solution," "more than just a case," or list the functions directly: "Grip. Stand. Mount. Protect."
• •Maintain a Helpful, Approachable Tone: Even when discussing technical features like drop protection or materials, keep the language clear, benefit-driven, and relatable. Echo the "family-run business" feel by being friendly and customer-centric.
• •Showcase Innovation Tangibly: Instead of just stating "innovative," explain *how* it's innovative. For example, "Our patented Clickstand deploys with a simple press, giving you instant functionality." Visuals on social media should reinforce these unique mechanisms.
• •Reinforce Trust and Value: Consistently mention the quality (e.g., "military-grade protection"), the practical benefits that justify the cost, and customer support assurances like the warranty or satisfaction guarantee to build confidence.

Social Perception

Largely Positive for Product Utility, Seen as Innovative and Practical, Areas of Concern: Some online reviews point to potential long-term durability issues with specific parts like the kickstand. While many customers report good experiences with customer service and the warranty program, some have found it challenging to get responses, which contrasts slightly with the brand's "family-run" image., Appreciation for Protection, Brand Loyalty

Copy Examples

• •Headline: Your Phone Does Everything. Your Case Should Too. Body: Stop juggling awkward grips and flimsy stands. Scooch cases are engineered with built-in kickstands, secure grips, and easy car mounting. It's not just a case; it's a command center for your life. (Tone: Functional, Confident)
• •Headline: Drop the Worry, Not Your Phone. Body: Our cases meet military drop standards, but we didn't stop there. With innovative features designed by our Indiana-based team, Scooch protects your tech and simplifies your day. That's problem-solving you can feel. (Tone: Assuring, Relatable, Problem-Solving)
• •Headline: The Only Accessory Your Phone Really Needs. Body: Why buy a case, a grip, a car mount, AND a wallet? The Scooch Wingmate and Wingman series combine it all into one sleek, protective design. Streamline your essentials and get more from your phone. (Tone: Value-Oriented, Functional, Innovative)
• •Headline: From Our Family to Yours: Smarter Phone Gear. Body: As a small, family-run business, we get it. Life's busy. That’s why we pour our passion into creating phone accessories that genuinely make things easier, from hands-free video calls to more secure selfies. (Tone: Relatable, Customer-Focused, Helpful)
• •Headline: Beyond Basic: Unlock Your Phone's Potential with Scooch. Body: Don't let your case hold your phone back. Scooch designs are packed with clever, patented features that transform how you use your device. Mount it, stand it, grip it, protect it – effortlessly. (Tone: Innovative, Confident, Functional)