Brand Tone

Friendly and Approachable, Supportive and Community-Oriented, Enthusiastic and Passionate, Helpful and Reassuring, Authentic and Down-to-Earth

Brand Values

• •Affordability
• •Community Focus
• •Customer Connection
• •Unique and Quality Finds
• •Adaptability and Resilience
• •Female Empowerment

Best Practices

• •Develop a "Voice of SCOOBIE" Guide: Clearly define the brand's personality traits (e.g., "Friendly Neighbor," "Stylish Confidante," "Community Champion"). List do's and don'ts for communication. For example, DO use warm greetings, share customer stories (with permission), and highlight local connections. DON'T use overly formal language or high-pressure sales tactics.
• •Embrace Storytelling: Continuously share Sarah's journey, the "why" behind SCOOBIE, and features on the local artists you support. This builds authenticity and emotional connection.
• •Speak Like a Friend, Not Just a Retailer: Use conversational language. Ask questions in social media captions to encourage engagement. Make customers feel like they are part of an inclusive club.
• •Be Consistent Across All Channels: Whether it's an Instagram caption, website copy, email, or in-store signage, the tone should feel consistently SCOOBIE – warm, helpful, and stylish.
• •Highlight the "Feel-Good" Factor: Focus copy on how the clothes and accessories will make the customer feel (e.g., "confident," "beautiful," "ready for anything," "comfortable yet chic"). Connect purchases to positive emotions and experiences.

Social Perception

Local Gem, Supportive of Local Economy, Affordable Boutique, Engaged and Adaptable, Personal and Welcoming

Copy Examples

• •Instagram Post (New Arrival): Hello gorgeous! 👋 Freshly picked and just landed at SCOOBIE: this vibrant [Dress Type] is your new go-to for sunshine and good times! Effortlessly chic & under $100. ✨ Come find your happy at our Prairie Village store or tap to shop online! #ShopScoobie #KCFashion #AffordableStyle #NewCollection
• •Facebook Ad (Community Focus): We ❤️ our Prairie Village community! At SCOOBIE, we're proud to feature stunning accessories from local KC artists. ✨ Discover unique pieces that tell a story and support talented women right here in our neighborhood. Pop in this week! #SupportLocalKC #ScoobieStyle #PrairieVillageShops #CommunityLove
• •Website Banner (Seasonal/Event): Holiday Glam to Cozy Loungewear! ✨ SCOOBIE has your perfect outfit for every festive moment. Hand-selected styles, mostly under $100, because looking fabulous shouldn't break the bank. Shop online or visit us in Prairie Village! [Link to Shop]
• •Email Newsletter Snippet (Owner's Voice): From a little dream to our wonderful SCOOBIE family – thank you for being part of our journey! We're passionate about bringing you styles you'll love, from our handpicked collections to supporting our amazing local artists. Hope to see you soon! - Sarah J. 💕
• •Product Description (Focus on Feel): Feel amazing in our new [Item Name]! Designed for comfort and style, this piece is perfect for [Occasion/Use]. We handpicked it for its flattering fit and unique details, helping you step out with confidence. Get ready to turn heads! Only $XX.