Brand Tone

fun, humorous, and playful

Brand Values

• •Joy and Fun
• •Love for Dogs
• •Innovation
• •Safety and Natural Ingredients
• •Quality
• •Family and Community
• •Sustainability/Eco-consciousness

Best Practices

• •Embrace the Fun Factor: Always inject humor, playfulness, and joy into the copy. Use lighthearted language, puns (dog-related ones are a bonus!), and a generally upbeat and enthusiastic voice. Think 'riotously fun.'
• •Speak to Dog Lovers: Use language that resonates with people who adore their pets and consider them part of the family. Emphasize the shared joy between owner and dog.
• •Highlight the "Why": Briefly weave in the brand's origin story and connection to the love of dogs and Guide Dogs. This adds authenticity and warmth without overshadowing the fun.
• •Be Clear About the "What": While being playful, clearly communicate the unique selling proposition – edible, flavored, natural, safe cards for dogs for various occasions.
• •Stay Engaging and Interactive: Use questions, calls to action (especially on social media), and encourage user-generated content (like sharing videos of their dogs enjoying the cards). Their TikTok presence shows a good understanding of engaging, informal content.

Social Perception

Positive and Enthusiastic: Customers and media perceive Scoff Paper as a novel, fun, and unique idea. Reviews often highlight how much dogs enjoy the cards and the entertainment value for owners.

Copy Examples

• •Headline: "Stop your dog from eating their birthday card... by giving them one they CAN eat! 🎉🐾 Introducing Scoff Paper - the card and treat in one!"
• •Social Media Post (with a video of a dog excitedly eating a card): "Warning: May cause uncontrollable tail wags and extreme happiness! 😉 Our edible cards are the perfect way to make your pup's day. What occasion will your furry friend be scoffing one for? #ScoffPaper #DogTreats #HappyDog #EdibleCards"
• •Product Description Snippet: "Made with love, spuds, and a sprinkle of pure joy! Our [Bacon Flavor] edible card is so tasty, your dog will think all their birthdays have come at once. Pawsitively no rawhide, just delicious, scoffable fun!"
• •Email Subject Line: "Get Ready for Some Serious Scromg-ratulations! 🐶💌"
• •Website Banner: "Birthdays. Gotcha Days. Just-Because Days. Make every occasion a tail-waggingly tasty one with Scoff Paper - the cards your dog will actually thank you for (probably with licks)!"