Brand Tone

Confident, Specialized, Practical & Solution-Oriented

Brand Values

• •Innovation
• •Protection & Durability
• •Functionality & Convenience
• •Quality
• •Customer Satisfaction

Best Practices

• •Clearly articulate how the product solves a problem or enhances the user's experience with their foldable device.
• •Use clear, direct language that conveys authority and knowledge about the specific needs of foldable devices.
• •Focus on the convenience, protection, and enhanced functionality the cases offer.
• •Highlight innovative features like built-in stands and S Pen holders.
• •Emphasize the use of premium materials and precise engineering for specialized cases.

Social Perception

Positive, Specialized Appeal, Responsive, Emerging Brand

Copy Examples

• •Experience feather-light security and a built-in kickstand that’s a total game-changer for your on-the-go life.
• •The ultimate convenience for your Samsung Galaxy Z Fold.
• •Specialists in foldable phone protection.
• •Innovation deserves protection.
• •Unlock Hands-Free Convenience. Secure Grip, Smart Features.