Brand Tone

Professional, Authoritative, Innovative, Forward-Thinking, Results-Oriented, Customer-Centric, Supportive, Educational

Brand Values

• •Improving People's Lives
• •Results Matter
• •Integrity and Doing the Right Thing
• •Innovation and Excellence
• •Quality and Durability
• •Partnership and Support
• •Valuing People (Employees)

Best Practices

• •Prioritize 'Results Matter': Emphasize tangible, positive outcomes for both practitioners (e.g., ROI, practice growth) and patients (e.g., improved skin health, confidence).
• •Maintain a Professional and Authoritative Voice: Use clear, precise language. Support claims with scientific backing and expertise, avoiding overly casual or colloquial language.
• •Highlight Innovation and Leadership: Consistently weave in messages about Sciton's commitment to pioneering new technologies and setting industry standards. Use terms like 'advanced,' 'cutting-edge,' 'revolutionary' where appropriate and accurate.
• •Emphasize Partnership and Support: Convey that Sciton is more than a vendor; it's a partner invested in the success of its customers. Mention training, support, and the 'Sciton family' to foster a sense of community.
• •Speak to Both Clinicians and End-Patients (where applicable): Ensure copy resonates with the physician's need to provide the best care and achieve patient satisfaction. When appropriate (e.g., patient-facing materials promoted by clinics), the copy should inspire confidence and clearly state benefits.

Social Perception

Highly regarded by medical professionals for quality, reliability, and versatility. Patients report high satisfaction with treatment results. Recognized as a leader and innovator in the aesthetic laser industry. Positive company culture, supportive leadership, and a sense of being part of a 'family'.

Copy Examples

• •Headline: Advancing the Science of Skin. Discover the Sciton Difference. Body: For over 25 years, Sciton has been at the forefront of aesthetic innovation, engineering superior laser and light technologies that deliver transformative results. Partner with us to provide your patients with the cutting-edge treatments they deserve. Because Results Matter.
• •Headline: Precision. Performance. Partnership. That’s Sciton. Body: Elevate your practice with Sciton’s renowned laser platforms. Designed for versatility and built for longevity, our systems empower you to achieve exceptional patient outcomes with unwavering support from the Sciton family.
• •Headline: Unveil Your Patients' True Radiance with BBL HEROic. Body: Introduce the next evolution in phototherapy. Sciton’s BBL HEROic delivers remarkable skin rejuvenation with speed and efficacy, targeting pigmentation, vascularity, and signs of aging. Offer the gold standard in aesthetic treatments.
• •Headline: Invest in Technology as Committed as You Are. Body: Sciton systems are more than just devices; they are a testament to quality and a commitment to your success. Experience the reliability and innovation that has made Sciton a trusted leader in medical aesthetics worldwide.
• •Headline: The Future of Aesthetic Technology, In Your Hands. Body: From groundbreaking innovations like the JOULE X platform to our comprehensive clinical training, Sciton equips you with the tools and knowledge to lead in an evolving industry. Improve lives, starting with your practice.