Brand Tone

Professional, Authoritative, Approachable, and Passionate

Brand Values

• •Quality & Craftsmanship
• •Customer-Centric Support
• •Professional Expertise
• •Value & Accessibility

Best Practices

• •Balance technical specifications with tangible benefits for the stylist.
• •Integrate direct quotes and testimonials from experienced hairdressers into copy.
• •Create content that educates and empowers, reinforcing the brand's expertise.
• •Consistently mention the lifetime warranty and durability, framing purchase as a long-term investment.
• •Ensure the brand's professional, authoritative, approachable, and passionate voice is present in every communication.

Social Perception

Overwhelmingly positive; viewed as a trusted, legitimate source for high-quality tools, a worthwhile investment, and empowering for professionals.

Copy Examples

• •The perfect cut starts with the perfect tool. Feel the difference of hand-honed Japanese steel and flawless balance in your hand. This isn't just a scissor; it's an extension of your craft. #ScissorTech #MatsuiScissors #HairdressingTools #ScissorOverComb #PrecisionCutting
• •Your career is an investment. Start it with tools you can trust for a lifetime. Our apprentice kits deliver the premium quality and ergonomic comfort you need to hone your skills, without the upfront cost. Pay with AfterPay & Zip. Shop now and get a free razor! #HairStudent #ApprenticeHairdresser #ScissorTechAustralia #InvestInYourCraft
• •Your New Favorite Shears Ship Free Today 💌
• •Quality You Can Feel. A Warranty You Can Trust. Experience the precision of Japanese steel scissors, backed by our lifetime guarantee. Find your perfect pair today.
• •Experience the buttery-smooth cutting action of our high-carbon Japanese steel. The offset, ergonomic handle is designed to reduce wrist and shoulder strain, allowing you to work in comfort all day. Each pair is perfectly balanced by our Australian bladesmith to ensure a precise, clean cut, every single time.