Brand Tone

Caring, Supportive, Professional, Knowledgeable, Trustworthy, Reassuring, Solution-Oriented, Accessible, and Friendly

Brand Values

• •Customer-Centricity
• •Quality and Efficacy
• •Innovation and Research
• •Integrity and Transparency
• •Natural Ingredients (where possible) and Safety

Best Practices

• •Prioritize Empathy and Support: Always write from a place of understanding the customer's concerns and a desire to help. Use language that is reassuring, gentle, and positive, especially when discussing sensitive topics like scarring or health issues.
• •Lead with Science, Support with Care: Clearly communicate the scientific basis and proven efficacy of the products, but frame it within a context of caring for the customer's well-being and confidence. Avoid overly clinical jargon where simpler, supportive language can be used.
• •Maintain Transparency and Honesty: Be upfront about what products can do. When addressing concerns or negative feedback (even in general copy), do so with honesty and a commitment to providing solutions. This builds trust.
• •Develop a "Voice" Persona (e.g., "The Knowledgeable & Caring Expert"): Imagine the brand as a person – perhaps like Phil from HQ who is frequently praised. This persona is professional and an expert in skin health, yet also approachable, friendly, and genuinely invested in the customer's healing and satisfaction. All copy should sound like it’s coming from this consistent persona.
• •Create and Utilize a Brand Style Guide: Document key brand messaging, approved terminology, tone of voice attributes (e.g., "Supportive, not clinical," "Confident, not arrogant," "Informative, not preachy"), and examples of on-brand and off-brand copy. This ensures consistency across all writers and platforms.

Social Perception

Positive, Reliable for Post-Surgical Care, Helpful and Responsive, Mixed (but predominantly positive), Trusted for Specific Needs

Copy Examples

• •Heal Beautifully. Trust Scintera's Science-Backed Scar Care for Visible Results and Renewed Confidence.
• •Nourish your skin back to its best. Our Rejûvaskin range combines the power of nature and science to support your skin's natural radiance. Gentle, effective, and crafted with care for you. #ScinteraSkinHealth #HealthyGlowingSkin
• •Experience all-day comfort and support with Maxis Micro Compression Stockings. Expertly designed to promote healthy circulation and relieve discomfort, so you can step through your day with confidence. Your leg health is our priority.
• •Following Up On Your Scintera Journey: We're Here To Support You.
• •Empowering Your Healing Journey. Discover innovative, clinically proven solutions for scar management and skin health. Because at Scintera, you come first.