Brand Tone

Professional and Scientific, Caring and Empathetic, Trustworthy and Reliable, Informative and Educational

Brand Values

• •Effectiveness and Quality
• •Customer-Centricity
• •Innovation and Science
• •Natural Solutions (where possible)
• •Transparency

Best Practices

• •Prioritize Scientific Accuracy and Clarity: Always back up claims with factual information, referencing scientific principles or ingredient benefits where appropriate. Avoid overly sensational language; instead, focus on clear, understandable explanations of how products work and their benefits.
• •Maintain an Empathetic and Supportive Voice: Acknowledge the emotional impact of scars and skin concerns. Use language that is understanding, encouraging, and focuses on the positive outcomes of healing and renewed confidence.
• •Be Informative and Educational: Continue to provide valuable content that goes beyond product descriptions. Blog posts, FAQs, and ingredient spotlights reinforce expertise and build trust. Ensure copy on product pages clearly explains usage, benefits, and what to expect.
• •Showcase Trust and Reliability: Consistently mention Australian ownership (if targeting the local market), quality guarantees, and positive customer experiences (with permission). Ensure transparency in all communications, including how customer data is handled and product ingredients.
• •Be Consistent Across All Channels: Ensure the professional, caring, and scientific tone is maintained across the website, social media posts, email marketing, and customer service interactions. Develop a style guide for all team members who create content or interact with customers.

Social Perception

Positive for Product Efficacy, Appreciation for Customer Service, Seen as a Specialist, Trustworthy Australian Brand, Some Concerns

Copy Examples

• •Headline: Clinically Proven Scar Reduction. Rediscover Your Confidence. Body: Don't let scars define you. Scintera’s advanced silicone scar treatments are scientifically formulated to visibly reduce scar appearance, texture, and discomfort. Our Australian-developed solutions support your skin's natural healing, so you can feel comfortable and confident in your skin again. Explore our range, backed by science and real patient results.
• •Headline: Your Journey to Smoother, Healthier Skin Starts Here. Body: At Scintera, we understand the science of skin recovery. Our expertly crafted scar care and skincare products combine innovative technology with nature's finest ingredients to deliver visible improvements. From post-surgery healing to daily skin revitalisation, trust Scintera – Australia’s specialists in scar health.
• •Headline: More Than Just Skincare, It's Skin Science. Body: Why choose Scintera? Because we believe in results you can see and feel. Our commitment to research and quality means every product, from our renowned Scar Fx™ Silicone Sheeting to our nourishing serums, is designed for maximum efficacy. Put your skin in the hands of experts who care.
• •Headline: The Gentle Power of Silicone: Heal Scars, Restore Skin. Body: Experience the Scintera difference with our leading silicone-based scar therapy. Recommended by health professionals, our treatments create the optimal healing environment to flatten, soften, and fade scars. Gentle on sensitive skin, powerful on results. That's the Scintera promise.
• •Headline: Confidence Restored. Scars Diminished. Life Embraced. Body: Hear from Australians like [Customer Name from a positive testimonial] who have experienced transformative results with Scintera. Our dedicated range of scar treatments and skincare solutions are here to support your healing journey. Because when your skin feels good, you feel good. Discover your Scintera solution today.