Brand Tone

Authentic & Personal, Playful & Whimsical, Humorous, Inclusive

Brand Values

• •Creativity & Originality
• •Quality
• •Inclusivity & Representation
• •Community Support
• •Authenticity & Transparency
• •Joy & Escapism

Best Practices

• •Show Gratitude & Emphasize Impact: Regularly thank customers for their support and remind them of the impact their purchase has on a small, independent, disabled artist and her family.
• •Continue to be openly supportive of the LGBTQIA+ community.
• •Maintain Authenticity and Transparency: Keep sharing personal stories and updates to foster a genuine connection with the audience.
• •Highlight Product Quality: Continue to emphasize the high-quality materials and craftsmanship of your products.
• •Engage with the Community: Actively participate in online communities, respond to customer inquiries, and foster a sense of belonging.

Social Perception

Trusted Artist & Creator, Community Figure, Relatable & Approachable, Supportive of Small Business/Artist

Copy Examples

• •New enamel pins are here! ✨ Inspired by spooky cute creatures, these high-quality pins will add a touch of whimsy to your collection. Supporting my shop means supporting a disabled artist and single mom. Thank you! ❤️
• •Pre-order our new plushie and help bring this adorable creature to life! 🥰 Every purchase directly supports a small, independent artist and my family. Check out the details and funding timeline on our page!
• •Feeling grateful for all the love and support! 🙏 Your purchases help me continue creating art and bringing joy to the world. As a disabled, LGBTQIA+ artist, I'm so thankful for this amazing community!
• •Happy Pride Month! 🏳️‍🌈 Celebrating love, diversity, and inclusivity. We're proud to be a safe and welcoming space for everyone. Check out our Pride-themed designs and show your support!
• •Just a momma dragon trying to make some magic! 🐉🎮 New gaming-inspired stickers now available. Level up your collection and support a disabled artist. Thank you for being awesome!