Tono de Marca

Authoritative & Knowledgeable, Trustworthy & Transparent, Professional, Supportive & Caring, Confident

Valores de Marca

• •Science & Research
• •Efficacy & Results
• •Quality
• •Transparency
• •Integrity & Trust
• •Animal Welfare
• •Leadership

Mejores Prácticas

• •Always Lead with Science: Ensure that claims are substantiated by research or scientific principles. Use phrases like "scientifically formulated," "clinically proven," "research-backed."
• •Maintain a Professional yet Empathetic Voice: Be knowledgeable and authoritative, but also show understanding and care for the animal's well-being and the owner's concerns.
• •Be Clear and Transparent: Avoid jargon where possible, or explain it clearly. Be open about ingredients and their purpose.
• •Focus on Benefits and Solutions: Highlight how the products solve specific problems or contribute to the animal's health and performance, linking these back to the scientific formulation.
• •Use Credible Language: Incorporate words that inspire trust and confidence, such as "guarantee," "proven," "expert," "quality," "safety," and "efficacy."

Percepción Social

Positive & Respected, Effective, High Quality, Reliable, Good Customer Service

Ejemplos de Copy

• •Headline: Science. Not Shortcuts. Real Results for Your Horse. Body: Tired of supplements that promise the world but deliver little? At Science Supplements, we believe in evidence, not hope. Every product is born from rigorous scientific research, clinically proven ingredients, and a commitment to your horse's optimal health. Because they deserve nutrition that truly works. Discover the difference science makes. Call to Action: Explore Our Research-Backed Range.
• •Headline: Invest in Their Vitality. FlexAbility+: Clinically Proven Joint Support. Body: Don't let joint discomfort hold your horse back. FlexAbility+ is not just another joint supplement; it's a high-specification formula with declared levels of key nutrients, backed by published, peer-reviewed research. Give them the scientifically formulated support they need for comfort, mobility, and performance. Call to Action: Learn More About FlexAbility+
• •Headline: Calm & Focused, Naturally. The Science Behind ProKalm. Body: A stressed or anxious horse impacts everything. ProKalm is expertly formulated with scientifically researched ingredients to help your horse manage stress and maintain focus, without compromising their natural sparkle. Trusted by professionals, loved by horses. Call to Action: Find Peace of Mind with ProKalm.
• •Headline: Transparency You Can Trust. Ingredients That Deliver. Body: We believe you have the right to know exactly what goes into your animal's supplements. That's why we declare all active ingredients at effective levels, ensuring honesty and efficacy. No fillers, no unsupported claims – just pure, targeted nutrition backed by science. Call to Action: See Our Ingredient Philosophy.
• •Headline: More Than Supplements. A Commitment to Lifelong Health. Body: From playful puppies and foals to active adults and cherished seniors, our scientifically formulated supplements support every stage of their life. We're dedicated to advancing animal nutrition through continuous research, helping your companions live healthier, happier lives. Call to Action: Shop by Life Stage.