Brand Tone

Educational & Inspiring, Curated & Quality-Focused, Engaging & Fun, Accessible & Inclusive

Brand Values

• •Education & Lifelong Learning
• •Curiosity & Discovery
• •Support for the Museum
• •Quality & Authenticity
• •Innovation & Inspiration

Best Practices

• •Avoid overly technical jargon unless clearly explained.
• •Use phrases like 'exclusive,' 'curated,' 'inspired by.'
• •Incorporate playful language for kids' products.
• •Use reverent language for historical items.
• •Make enthusiasm palpable in descriptions.

Social Perception

Positive & Trusted Extension of the Museum, Valued for Educational Content, Source of Unique Gifts, Supportive of a Good Cause

Copy Examples

• •Explore our carefully curated selection of science-themed gifts, designed to inspire curiosity and support the Science Museum.
• •Discover engaging and educational toys that bring the wonders of science to life for children of all ages.
• •Every purchase you make helps support the Science Museum's mission to inspire future generations of scientists and innovators.
• •Delve into our exclusive range of products inspired by the Science Museum's unparalleled collections, rich in culture and contemporary design.
• •Unleash your inner scientist with our fun and quirky gadgets and experiments, perfect for sparking curiosity and lifelong learning.