Brand Tone

Friendly and Approachable, Playful and Fun, Enthusiastic and Passionate, Modern and Trendy, Inclusive

Brand Values

• •Taste and Quality
• •Ease and Convenience
• •Fun and Togetherness
• •"Schysst" (Fairness/Goodness)
• •Innovation
• •Community

Best Practices

• •Embrace "Schysst": Let this core concept of fairness, goodness, and fun infuse all communication. Use upbeat, positive, and slightly playful language. Keep it simple and direct.
• •Speak to the "Helgfeeling" (Weekend Feeling): Even if it's a Tuesday, evoke the joy, relaxation, and treat-yourself mentality of the weekend. Focus on ease, enjoyment, and sharing.
• •Be Inclusive and Inviting: Use language that welcomes everyone ("alla ska kunna göra sin grej"). Highlight variety and the ability to customize, catering to different tastes and dietary preferences (meat-eaters, vegans, families, solo diners).
• •Show, Don't Just Tell, the Fun: Use vibrant descriptions, action-oriented verbs, and questions to engage the audience. Encourage user-generated content and interaction. Let the enthusiasm for the product shine through.
• •Maintain Authenticity: Reflect the genuine passion of the founders and the brand's commitment to quality and sustainability. Be transparent and relatable, sharing the brand story and values consistently across all platforms.

Social Perception

Positive and Popular, Innovative and Modern, Good Quality and Taste, Fun and Engaging, Trustworthy

Copy Examples

• •Headline: Kebab Night? Sorted! Body: Skip the stress, not the flavour! Schysst käk makes awesome home kebab super easy and seriously tasty. Grab a kit and let the good times roll! #SchysstKäk #Hemmakebab #Helgfeeling
• •Headline: Your Kebab, Your Rules! Body: Beef, chicken, vegan? Mild, wild, or garlic-crazy sauce? With Schysst käk, you're the kebab boss! Mix, match, and make it YOUR masterpiece. What's your go-to combo? #GörDinGrej #SchysstKäkFun
• •Headline: Warning: May Cause Extreme Deliciousness! Body: Our Vegokebab is here to blow your mind (and taste buds!). Packed with flavour, easy to prep – it’s a win-win for everyone at the table. Get ready for some serious “Mmmms!” #Vegokebab #PlantBasedAwesome #SchysstMat
• •Headline: Weekend Vibes, Any Day! Body: Why wait for Friday? Bring on that "extra allt" feeling tonight with Schysst käk! Quick to make, fun to share. Dinner is served! #ExtraAllt #KebabLove #SchysstKäk
• •Headline: Taste the "Schysst"-ness! Body: Good food, good times, good conscience. That’s what we’re all about. From our tasty kebabs to our planet-friendly efforts – it’s all Schysst! Join the kebab revolution! #SchysstFöretagande #SustainableEating #SchysstKäk