Brand Tone

Elegant, Passionate, and Assured

Brand Values

• •Legacy and Continuity
• •Craftsmanship and Quality
• •Passion for Beauty
• •Endurance and Stability

Best Practices

• •Always Use Evocative Adjectives: Words like "breathtaking," "meticulous," "vibrant," "timeless," and "exquisite" should be staples in the brand's vocabulary to reinforce the sense of luxury and quality.
• •Tell the Story of the Stone: For every featured piece, especially those with colored gemstones, briefly mention the stone's unique qualities or the inspiration behind the design. This reinforces the "Colorful Elegance" motto.
• •Balance Heritage with Modernity: Frequently reference the blend of tradition and new vision. Use phrases like "A modern take on a timeless craft" or "Continuing a legacy of excellence with a fresh perspective."
• •Emphasize "Handcrafted" and "Vienna": Consistently include terms like "handgefertigt," "handcrafted," "Viennese atelier," or "master goldsmith" to ground the brand in its commitment to local, high-quality craftsmanship.
• •Maintain a Confident and Knowledgeable Voice: In all communications, from product details to social media replies, write with authority and transparency. Clearly state the materials and specifications to build trust and appeal to a discerning clientele.

Social Perception

As a Successor, As a New Visionary, As a High-End Provider

Copy Examples

• •Dare to be brilliant. Our handcrafted tourmaline and diamond ring is a celebration of color and confidence. The embodiment of 'Colorful Elegance' for the woman who defines her own style.
• •A new chapter of Viennese elegance. At the historic Hütteldorfer Straße 68, we continue a legacy of master craftsmanship, now infused with a modern passion for breathtaking jewelry.
• •Some traditions are worth holding onto. Our collection of handcrafted engagement rings blends timeless design with exceptional diamonds, beginning a story of permanence and passion that will last a lifetime.
• •A wearable masterpiece. This 18-karat gold necklace, meticulously handcrafted in our Vienna atelier, features a rare 7.47 ct Aquamarine. It’s not just jewelry; it’s a statement of enduring quality and individual expression.
• •More than a business, it's a dream realized. From a passion for precious gems to the honor of continuing a Viennese legacy, Schwingenschrot Juwelen is built on a foundation of passion, cohesion, and a love for exquisite beauty.