Brand Tone

Educated & Scientific, Sophisticated & Elegant, Caring & Trustworthy, Natural & Pure, Results-Oriented

Brand Values

• •Science & Research
• •Clean & Safe Beauty
• •Effectiveness
• •Natural Ingredients
• •Cruelty-Free & Vegan
• •Transparency
• •Holistic Wellness
• •Self-Acceptance & Innate Beauty

Best Practices

• •Prioritize 'Educated Elegance': Always balance scientific backing with sophisticated, clear, and accessible language. Avoid overly technical jargon where simpler terms can convey meaning effectively. Explain the 'why' behind ingredients and formulations.
• •Emphasize 'Clean & Caring' Credentials: Consistently weave in keywords like 'clean beauty,' 'EWG-verified,' 'vegan,' 'cruelty-free,' 'naturally-derived,' and 'gentle' to reinforce core values and build trust.
• •Focus on 'Proven Efficacy': While highlighting gentleness, ensure the copy also communicates the tangible benefits and visible results users can expect. Use confident language when describing product performance, supported by the brand's research.
• •Maintain a 'Sophisticated Minimalist' Voice: Mirror the brand's visual aesthetic in the copy – clean, uncluttered, and purposeful. Avoid hyperbole or overly casual slang. Let the quality of the science and ingredients speak.
• •Connect to the 'Transformative Journey': Subtly incorporate the brand's origin story and the 'Swan's Garden' metaphor of self-acceptance and innate beauty. This adds an emotional depth and uniqueness beyond just product features.

Social Perception

High-Quality K-Beauty, Effective for Sensitive Skin, Trustworthy and Clean, Luxurious & Aspirational, Innovative, Reliable

Copy Examples

• •Headline: Unlock Your Skin’s Radiance. Naturally. Body: 'Experience the science of nature with Schwanen Garten. Our potent antioxidant serums, born from dedicated research, rejuvenate and protect, revealing your skin's inherent luminosity. Clean. Effective. Cruelty-Free.' Call to Action: Discover Your Glow.
• •Headline: The Purity of Science. The Power of Nature. Body: 'At Schwanen Garten, we meticulously blend research-backed antioxidants with the finest naturally-derived ingredients. Gentle enough for the most sensitive skin, powerful enough to transform. Elevate your ritual.' Call to Action: Shop Clean Beauty.
• •Headline: More Than Skincare. It's a Promise. Body: 'Inspired by a journey of care and a passion for science, Schwanen Garten is committed to your skin’s wellness. Our EWG-verified, vegan formulas deliver visible results you can trust, and a beauty that’s authentically yours.' Call to Action: Explore Our Story & Products.
• •Headline: Defend. Nourish. Transform. With Antioxidant Science. Body: 'Environmental stressors meet their match. Schwanen Garten’s proprietary Antioxidant Source™ complex shields your skin, while deeply hydrating and restoring its natural balance for a visibly healthier, youthful complexion.' Call to Action: Experience Antioxidant Care.
• •Headline: From Our Lab, To Your Skin. The Art of Radiant Aging. Body: 'Schwanen Garten isn't just made; it's meticulously researched. Our founders, driven by science, craft each formula to deliver unparalleled antioxidant protection and nourishment. Embrace ageless beauty, the clean way.' Call to Action: Meet the Antioxidant Collection.