Brand Tone

Value-Oriented/Promotional, Informative/Descriptive, Traditional/Established, Family-Friendly, Service-Oriented

Brand Values

• •Value for Money/Affordability
• •Wide Selection/Variety
• •Quality (within its price segment)
• •Customer Service (primarily in-store)
• •Tradition and Experience (inherited from Schuh Eggers)

Best Practices

• •Always Emphasize Value: Consistently highlight competitive pricing, discounts, and the "value for money" aspect in headlines and body copy. Use phrases like "affordable," "great prices," "save," "deal," and "discounter."
• •Maintain a Family-Focused Narrative: Regularly include messaging that appeals to the whole family (men, women, children) to reinforce the "one-stop-shop" perception.
• •Be Clear and Informative: Provide straightforward descriptions of products, highlighting key features like brand, material (e.g., "real leather" when applicable), comfort, and intended use. Avoid overly technical jargon.
• •Incorporate Trust and Tradition (Subtly): While the main focus is value, subtly weave in the experience and reliability that comes from the association with Schuh Eggers and long-standing brands. This can be through phrases like "trusted brands" or "experience in footwear."
• •Use a Friendly and Accessible Voice: Keep the language approachable, avoiding overly formal or exclusive tones. The aim is to be welcoming to a broad audience looking for good shoes at good prices. Ensure calls to action are clear and inviting (e.g., "Shop now and save!," "Discover your perfect pair today!").

Social Perception

A place for a bargain, Traditional shoe store (with an online presence), Mixed Online Service Experience, Positive In-Store Experience, Broad Appeal

Copy Examples

• •Headline: Step into Savings! Your Favorite Brands, Unbeatable Prices. Body: Why pay more? Schuh Armbruster brings you the latest styles for the whole family from top brands like Rieker, Tamaris, and more – all at prices that make you smile. Shop online now and discover quality footwear for every occasion!
• •Headline: Comfort & Style for Everyone – Without Breaking the Bank! Body: From school shoes for the kids to smart office wear and comfy weekend sneakers, find it all at Schuh Armbruster. We believe everyone deserves great shoes. Explore our huge selection and enjoy fantastic value every day.
• •Headline: Quality You Can Trust, Prices You'll Love. Body: With decades of experience (through our heritage with Schuh Eggers), we know shoes. At Schuh Armbruster, get durable, stylish footwear from trusted brands. Visit us online – your feet (and your wallet) will thank you!
• •Headline: Family Footwear Made Easy & Affordable. Body: Kit out the entire family with fantastic shoes from Schuh Armbruster. We've got all the brands you love, from kids' first steps to adult everyday comfort. Easy online shopping and prices that can't be beaten!
• •Headline: Don't Miss Out! Top Shoe Deals Weekly. Body: Looking for the best shoe bargains? Schuh Armbruster is your destination for brand-name footwear at discount prices. Check out our new arrivals and special offers – step up your style for less!