Brand Tone

Knowledgeable, Customer-Oriented, Direct, Enthusiastic

Brand Values

• •Quality
• •Expertise
• •Customer Satisfaction
• •Variety and comprehensiveness
• •Accessibility/Affordability

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (knowledgeable, helpful, enthusiastic) and key messaging points. Share this with anyone creating content.
• •Be an Expert, Gently: Share knowledge and advice freely and confidently, but ensure it's accessible and not condescending. Use clear, straightforward language.
• •Prioritize Customer Needs in Communication: Frame product descriptions and service explanations around how they benefit the customer. Emphasize solutions and support.
• •Adapt Tone to the Platform, Not the Core Values: While social media can be more informal and enthusiastic, the underlying message of quality, expertise, and helpfulness should remain consistent with the website and other communications.
• •Show, Don't Just Tell, Your Values: Instead of just saying "quality," showcase it through high-quality imagery of products and projects. Instead of just saying "expert," provide genuinely helpful tips and advice. Testimonials (once gathered) can also reinforce these values.

Social Perception

A reliable, knowledgeable supplier of a wide variety of quality landscaping and garden products. Seen as experts who can cater to both individual gardeners and larger commercial projects. Current and approachable, engaging with customers in a friendly manner.

Copy Examples

• •Facebook/Instagram Post (Showcasing new plant arrivals): Fresh arrivals at Schubert Landscapes! 🌱✨ Transform your garden with our vibrant new collection of [Plant Type]. Our experts are on hand to help you choose the perfect additions for your space. Visit us in Bredell, Kempton Park, or WhatsApp us for details! #SchubertLandscapes #NewPlants #GardenInspo #KemptonPark
• •Website Banner (Promoting concrete products): Durable Beauty, Crafted by Us. Discover Schubert Landscapes' exclusive range of concrete pavers, pots, and garden decor. Quality you can trust, at prices you'll love. [Link to Concrete Products Page]
• •TikTok Video Caption (Short, engaging, product-focused): Garden upgrade incoming! 😍 Check out our [Product Name]. Perfect for [Use Case]. Get yours today! #SchubertLandscapes #GardenDecor #DIYGarden #TikTokSouthAfrica
• •Email Newsletter Snippet (Targeting landscapers): Partner with Schubert Landscapes for Your Next Project. Access top-quality wholesale plants, pavers, and custom concrete elements. We understand the needs of landscapers. Contact our team to discuss your requirements and discover our competitive trade pricing. [Link to Wholesale/Contact Page]
• •General Website "About Us" Excerpt: At Schubert Landscapes, we're passionate about bringing your outdoor visions to life. From our thriving nursery in Kempton Park, bursting with a diverse range of plants, to our in-house manufactured concrete garden essentials, we offer quality and expertise you can depend on. Whether you're a home gardener or a landscaping professional, we're dedicated to providing exceptional products and service to help you create beautiful, thriving landscapes.