Brand Tone

Professional & Knowledgeable, Confident, Reassuring, Traditional, Expert

Brand Values

• •Quality & Freshness
• •Expertise & Craftsmanship
• •Tradition & Heritage
• •Customer Service
• •Comprehensive Selection

Best Practices

• •Prioritize Expertise over "Sales Talk": Frame all communication around providing valuable knowledge. Use terms like "Fachberatung" (expert advice), "Meisterbetrieb" (master business), and "Handwerkskunst" (craftsmanship) to reinforce authority.
• •Emphasize Quality and Longevity: In product descriptions, always connect the item to its superior quality and the resulting benefit for the customer (e.g., "longer-lasting blooms," "robust and healthy plants").
• •Use a Professional and Respectful Tone: Avoid overly casual language, slang, or emojis. The language should be warm and approachable but always maintain a professional standard, especially when discussing sensitive topics like funeral floristry.
• •Connect with Tradition and Local Roots: When appropriate, reference the company's long-standing history and its role in the community. This builds trust and differentiates the brand from newer, less established competitors.
• •Let the Product's Beauty Speak: Use clear, high-quality imagery. The copy should complement the visuals, not overpower them. Keep text concise and informative, allowing the beauty of the flowers and plants to be the main focus.

Social Perception

Perceived as a high-quality, reliable, and knowledgeable local expert in floristry and gardening. A trusted, traditional establishment offering premium products and expert advice, where quality justifies the price. Focused on product and in-person service.

Copy Examples

• •Quality that grows. Tradition that blooms. Welcome to Schouten, your master business for floristry and plants since [Year]. Discover freshness and expert advice that makes the difference.
• •Hand-tied Spring Bouquet "Morning Dew." Every stem is carefully selected by our master florists. This bouquet captures the vibrancy of spring with premium-quality seasonal blooms. A promise of craftsmanship for long-lasting freshness and elegance in your home.
• •Our Roots, Your Garden Joy. For generations, we have dedicated ourselves to horticulture and the art of floristry. As a family-run master business, we stand for more than just selling flowers. We stand for profound knowledge, honest advice, and a deep-rooted passion that you will find in every plant and arrangement.
• •You have the questions. We have the knowledge. Unsure about location or care? Our expert staff will provide you with individual and competent advice so that your plant dreams can thrive. Just ask us!
• •A Dignified Farewell with Masterful Floristry. In times of grief, our flowers create a comforting and honorable setting. We take the time to realize your wishes with respect and artisanal sensitivity. Trust in our extensive experience for a farewell in beauty.