Brand Tone

Friendly, Supportive, and Professional

Brand Values

• •Community and School Spirit
• •Quality and Reliability
• •Customer Satisfaction
• •Simplicity and Fun
• •Canadian Identity

Best Practices

• •Keep it Positive and Upbeat: Always focus on the fun, spirit, and positive outcomes associated with the product. Use enthusiastic and encouraging language.
• •Spotlight the Customer: Feature customer testimonials and user-generated content regularly. Frame your service as a way to help *them* achieve *their* goals (e.g., a successful event, a great fundraiser).
• •Emphasize Ease and Quality: Consistently mention how easy the tattoos are to order and apply, and reinforce the high quality of the final product. This builds trust and removes purchasing barriers.
• •Maintain a Helpful, Approachable Voice: Whether in an email, social media reply, or on the website, the tone should always be helpful and friendly. Avoid overly corporate or technical jargon.
• •Embrace the "Spirit" in School Spirit: Use words that evoke excitement, pride, and community, such as "rally," "cheer," "unite," "pride," and "celebrate." This aligns directly with your core customer base's motivation.

Social Perception

The public and customer perception of School Tattoos is overwhelmingly positive. They are seen as a reliable and high-quality provider of custom temporary tattoos. Customers view them as a key contributor to the success of their events, particularly for fostering school spirit and as an effective marketing tool. The brand is perceived as trustworthy, efficient, and genuinely invested in their customers' satisfaction.

Copy Examples

• •Unleash Your School Spirit! Ready to make this year's Field Day unforgettable? Our custom temporary tattoos are the perfect way to show your team pride. Easy to apply, vibrant, and tons of fun for everyone. Let's get your game face on!
• •Your Logo, Their Style. Looking for a unique promotional item? Put your brand in the spotlight with custom temporary tattoos. They're a fun, memorable, and budget-friendly way to get your message seen. Perfect for trade shows, corporate events, and product launches.
• •The Easiest Way to Fundraise. Sell custom tattoos with your school mascot or cause at your next event! They're a high-profit, low-cost item that kids and parents love. Watch your fundraising goals get a fun and colorful boost.
• •Celebrate Canada Day in Style! Show your true north pride with our Canada Flag temporary tattoos. Perfect for community parades, family barbecues, and fireworks shows. Order now and get free shipping anywhere in Canada!
• •Make Your Mark. Literally. From bachelorette parties to birthday bashes, create a one-of-a-kind experience with personalized temporary tattoos. Design your own or choose from our fun templates. Let the good times (and the good ink) roll!