Brand Tone

Educational & Informative, Passionate & Enthusiastic, Supportive & Encouraging, Community-Focused, Professional & Expert, Inspiring & Artistic

Brand Values

• •Education
• •Passion
• •Community
• •Creativity & Artistry
• •Quality
• •Accessibility
• •Nature & Sustainability

Best Practices

• •Develop a Brand Voice Guide: Clearly document the key characteristics of your tone (e.g., "Educational yet enthusiastic," "Supportive and clear," "Passionate but not pretentious"). Include examples of "do's and don'ts."
• •Know Your Audience: Understand who you're talking to. Tailor your language to resonate with aspiring and experienced aquascapers, using terminology they understand while still being accessible to newcomers.
• •Prioritize Value and Education: Ensure that most of your content aims to teach, inform, or inspire. Even promotional copy should highlight the learning or artistic benefits.
• •Foster Community in Your Language: Use inclusive language ("we," "us," "our community"). Encourage interaction, ask questions, and actively respond to comments and messages in a consistently friendly and helpful manner.
• •Maintain Visual and Textual Harmony: Ensure your copy complements the high-quality, natural, and artistic visuals you use. The words should evoke the same feelings of inspiration, passion, and a love for the art of aquascaping that your images do. Regularly review content across all platforms to check for consistency.

Social Perception

Authoritative & Knowledgeable, High-Quality Educator, Inspiring & Creative Resource, Supportive Community Builder, Passionate & Dedicated, Trustworthy

Copy Examples

• •Just look at this incredible first aquascape from our recent beginner's workshop! 🌱✨ We're so proud to see new scapers like [Student's Tag] dive in and create such beauty. Ready to unleash your inner underwater artist? Our next workshop dates are live – link in bio! #SchoolOfScape #AquascapeNewbie #PlantedTankLove #LearnAquascaping #ProudTeacher
• •Unlock the secrets to a thriving planted aquarium from the comfort of your home! 🏞️ Our comprehensive online aquascaping course guides you step-by-step, from understanding CO2 to mastering the art of the hardscape. Join our passionate community and transform your tank into a living masterpiece. Enrol today and let's scape together! 👉 [Link to course] #AquascapingOnline #PlantedAquariumCourse #NatureAquarium #SchoolOfScapeEducation #AquaticPlants
• •Title: 5 Common Aquascaping Mistakes (And How to Easily Avoid Them!) Intro: Embarking on your aquascaping journey is incredibly exciting, but even seasoned scapers hit a few bumps. At School of Scape, we believe in learning through shared experience. That's why we've compiled 5 common pitfalls we see and, more importantly, how you can navigate around them to create the lush underwater world you've always dreamed of.
• •Ready to take your aquascaping skills to the next level? 🌿 We're thrilled to announce our new Advanced Iwagumi Workshop! Dive deep into the principles of this stunning minimalist style with hands-on guidance from our expert instructors. Limited spots available for those passionate about mastering this iconic aquascaping technique. Secure your place and let's craft something breathtaking. [Link to workshop details]
• •Visual: A short video showing how to properly plant a stem plant Text Overlay: Quick Tip Tuesday! ✨ Ensure your stem plants are anchored firmly but gently. A good pair of tweezers makes all the difference! 😉 Want more tips? Check out our blog! #AquascapingTips #SchoolOfScape #PlantedTankHacks #AquaticLife