Brand Tone

Conscious & Responsible, Inspiring & Creative, Helpful & Knowledgeable, Quality-focused & Curated, Friendly & Approachable

Brand Values

• •Sustainability
• •Quality
• •Craftsmanship & Creativity
• •Transparency & Education
• •Community

Best Practices

• •Prioritize Sustainability in Your Language: Always weave in the 'why' behind your fabrics – their eco-friendly nature, ethical sourcing, or low-impact production. Use terms like 'conscious,' 'responsible,' 'eco-friendly,' 'planet-friendly,' and 'slow fashion' consistently.
• •Inspire and Empower: Frame your copy around the joy of creating, the satisfaction of handmade items, and the unique expression of personal style. Use active, encouraging language.
• •Be a Helpful Guide: Offer genuine advice, tips, and detailed information about your products. Position yourself as a knowledgeable resource that customers can trust, whether they're choosing a fabric or learning a new skill.
• •Emphasize Quality and Durability: Connect the quality of your fabrics to their longevity and the idea of creating lasting garments, rather than disposable fashion. Use words like 'curated,' 'premium,' 'lasting,' and 'investment.'
• •Maintain a Warm and Approachable Voice: Even when discussing technical aspects of fabrics or sustainability, keep the language accessible and inviting. Foster a sense of community and make customers feel welcome and supported in their creative endeavors.

Social Perception

Trusted Source for Sustainable Fabrics, High-Quality Materials, Supportive of the Sewing Community, Advocate for Slow Fashion

Copy Examples

• •Headline: Create with Conscience. Sew Sustainably. Body: Discover our curated collection of beautiful, eco-friendly fabrics that feel as good as they look. From organic cotton to innovative Tencel™, find materials that honor the planet and inspire your next handmade treasure. Make something meaningful.
• •Headline: Your Slow Fashion Journey Starts Here. Body: Tired of fleeting trends? Embrace the joy of making with fabrics designed to last. We meticulously select quality textiles that are a pleasure to sew and a dream to wear. Let's build a wardrobe that tells your story, one stitch at a time.
• •Headline: Quality Fabrics, Expertly Chosen, Just for You. Body: Not sure which fabric is perfect for your project? We're here to help! At Schone Stoffen, we're passionate about beautiful, sustainable textiles and love sharing our knowledge. Explore unique designer fabrics and timeless basics, all chosen with care.
• •Headline: More Than Just Fabric: It's a Creative Choice. Body: Choosing Schone Stoffen means choosing vibrant organic jerseys, soft linens, and luxurious EcoVero™. It means supporting sustainable practices and investing in quality that endures. What will you create today?
• •Headline: Learn, Create, Inspire. Join Our Sewing Community. Body: Whether you're a curious beginner or a seasoned sewist, our workshops and carefully selected fabrics provide the perfect space to learn and grow. Discover the satisfaction of creating your own clothes with materials you can feel good about.