Brand Tone

Personal & Sentimental, Elegant & Minimalist, Experiential, Trustworthy & Professional, Evolving/Modern

Brand Values

• •Connection & Relationships
• •Lasting Memories & Significance
• •Quality & Craftsmanship
• •Personal Expression & Individuality
• •Experience
• •(Potentially) Holistic Wellbeing

Best Practices

• •Focus on "Forever" and "Connection": Consistently weave in themes of lasting bonds, meaningful relationships, and the permanent nature of the jewelry as a symbol of these connections.
• •Emphasize the Experience: Describe the studio visit and the welding process as a special, personal, and memorable event, not just a transaction. Use words that evoke positive emotions.
• •Maintain an Elegant & Minimalist Language: Use clear, concise, and refined language. Avoid overly casual slang or overly technical jargon. Let the beauty of the concept and product speak for itself.
• •Use Storytelling: Share anonymized customer anecdotes (with permission) or create relatable scenarios where permanent jewelry plays a meaningful role (e.g., sisters getting matching bracelets, celebrating an anniversary).
• •Be Authentic and Warm: Let the "Schöne Schwester" (Beautiful Sister) ethos shine through by being approachable, friendly, and genuine in all communications, fostering a sense of trust and personal care. If blending with Wildlume, ensure the transition feels natural and the core sentiment of meaningful connection remains.

Social Perception

Positive, offering a unique and trendy product/experience, evokes a sense of warmth, care, and close connection, keeping up with modern aesthetics and potentially broadening its appeal.

Copy Examples

• •Headline: Lasting Connections, Beautifully Welded. Body: Celebrate your bond with a Schöne Schwester / Wildlume permanent bracelet – a delicate spark for an everlasting memory. Book your experience in Munich.
• •Headline: More Than Jewelry. It's Your Story. Body: Each Wildlume / Schöne Schwester welded bracelet is a reminder of a moment, a person, a feeling. Create your unique symbol of love, friendship, or a personal milestone.
• •Headline: The Unforgettable Spark. Body: Experience the magic of permanent jewelry. A gentle weld, a beautiful shimmer, and a memory that stays with you. Visit our Munich studio.
• •Headline: Effortless Elegance, Forever Yours. Body: Discover the minimalist beauty of Schöne Schwester / Wildlume permanent jewelry. Delicate chains, expertly welded for a seamless, timeless look.
• •Headline: Gift an Everlasting Embrace. Body: Looking for a truly special gift? A Schöne Schwester / Wildlume permanent jewelry experience is a unique way to say "forever" to someone you cherish.