Brand Tone

Warm & Inviting, Charming & Idyllic, Quality-Conscious & Authentic, Aspirational & Inspiring

Brand Values

• •Hospitality & Gastfreundschaft
• •Quality & Craftsmanship
• •Beauty & Aesthetics
• •Tradition & Heritage (with a modern touch)
• •Creating Special Moments

Best Practices

• •Embrace Warmth and Invitation: Always use welcoming language.
• •Focus on "Feeling" and "Experience": Don't just describe products or services; describe the feeling they evoke or the experience they offer.
• •Use Evocative, Sensory Language: Appeal to the senses by describing the textures, scents, and visual beauty of the products and the lifestyle.
• •Maintain a Storytelling Approach: Weave a narrative around the brand.
• •Ensure Authenticity and Sincerity: The tone should feel genuine.

Social Perception

Highly Regarded for Atmosphere and Food (Restaurant), Associated with Quality and Style (Shop), Trustworthy & Welcoming, Aspirational Lifestyle Brand

Copy Examples

• •Step into a world of charm and curated beauty. At Schönes Leben Auf Dem Lande, we believe that every day deserves a touch of elegance. Discover lovingly selected treasures for your home, designed to create beautiful moments and a life well-lived. Welcome to the beautiful life.
• •Handcrafted with heart, this rustic ceramic vase brings the serene beauty of the countryside into your home. Perfect for showcasing your favorite blooms or standing alone as a testament to timeless style. Add a touch of warmth and authentic charm to your space.
• •Escape to the tranquility of Schönes Leben auf dem Lande this weekend. 🌿 Savor delicious, freshly prepared dishes in our historic farmhouse, then wander through our shop filled with unique finds to bring a piece of that 'beautiful life' home with you. We’re waiting to welcome you! #SchönesLeben #AufDemLande #CountryLiving #CharmingEscape
• •💌 Little Luxuries for a Lovelier Home | Your Weekly Dose of Schönes Leben
• •More than just a shop or a restaurant, Schönes Leben Auf Dem Lande is a feeling. It’s the warmth of a shared meal, the joy of a perfectly chosen gift, the simple beauty of a thoughtfully decorated home. Born from a love for the idyllic countryside and a passion for quality, we invite you to share in our vision of a 'beautiful life'.