Brand Tone

The brand's tone is predominantly rebellious, humorous, and approachable. This is communicated through a casual and direct language, often employing German slang and a playful "us against the world" narrative. The tone is consistently informal and engaging, fostering a sense of community, and includes an explicit anti-Nazi stance.

Brand Values

• •Creativity and Originality
• •Authenticity and Passion
• •Community and Collaboration
• •Humor and Fun
• •Social Responsibility

Best Practices

• •Embrace the Attitude: Always write with a touch of rebellious fun. Use confident and slightly cheeky language. The brand is not afraid to be bold.
• •Keep it Personal and Approachable: Use "I" and "we" to maintain the personal touch of the brand's founder. Address the customer directly and informally.
• •Incorporate the 'Revolution' Narrative: Frame the products not just as items, but as part of a larger movement against the boring and mundane.
• •Use Humor and Wit: Inject clever wordplay and lighthearted jokes into your copy. The brand's name itself is a play on words, so this is a core element of its identity.
• •Highlight the 'Handmade in Hamburg' Aspect: Emphasize the craftsmanship and local origin of the products to reinforce their quality and authenticity. This also builds on the "small business with a big personality" image.

Social Perception

The public perception of 'schoenesding-hh' is overwhelmingly positive. Customers consistently praise the high quality of products, the creativity of the concept, and excellent customer service. The brand is perceived as a small, independent business with heart and a unique offering that stands out, with its handcrafted nature contributing to a perception of value and exclusivity.

Copy Examples

• •Tired of the same old boring key bowl? It's time to join the revolution. Our new [Product Name] keyholder is here to bring some rock 'n' roll to your hallway. Because your keys deserve better. #schoenesdinghh #keyrevolution #handmade
• •This isn't just a keyholder. It's a statement. Handcrafted in Hamburg from sustainably sourced oak, this 'schönes Ding' (beautiful thing) is your daily 'Schlüsselerlebnis'. Plug in, rock on, and never lose your keys again.
• •Hey Rockstar, still enjoying the key-shaking revolution? We've just dropped some new designs we think you'll love. Plus, a little something extra just for our loyal revolutionaries. Check it out.
• •Your hallway is boring. We can fix that. Get your 'schönes Ding' keyholder and turn the mundane into something awesome. Click to join the world revolution of keyholders.
• •We're cooking up a new keyholder design. What should we do next? [Poll Option 1: Skateboard deck design / Poll Option 2: Vintage amp look]. You decide the future of the revolution!