Brand Tone

encouraging, personal, professional, and inclusive

Brand Values

• •Accessibility
• •Personalization
• •Digital Innovation
• •Collaboration & Partnership

Best Practices

• •Always Lead with Empathy and Encouragement: Start with the customer's feeling or problem (e.g., 'overwhelmed,' 'lacking ideas'). Use aspirational and positive language like 'In jedem Zuhause steckt ein Schöneres!' to show you understand and can provide a solution.
• •Maintain the 'Digital & Personal' Balance: Always pair the convenience of technology with the warmth of human connection. Use phrases like 'digital & dennoch persönlich' (digital & yet personal). Mention the technology (3D tours) but always tie it back to the personal relationship with 'your designer.'
• •Use Inclusive Language Consistently: Continue using gender-inclusive language (like the asterisk in German or gender-neutral terms in English). This is a core part of the brand's modern identity and will resonate with a progressive audience.
• •Demystify the Process: Clearly and simply explain how the service works, just as the 'So funktioniert unser Interior Service' section does. This transparency builds trust and manages expectations, making professional design feel less intimidating and more accessible.
• •Let Customers Tell the Story: Leverage testimonials in your marketing copy. Phrases like 'Das sagen unsere Kund*innen' (What our customers say) are powerful. Frame the service through the successful outcomes and positive feelings of past clients to build credibility and social proof.

Social Perception

The perception of `schoener-innen.com` is overwhelmingly positive, based on testimonials. Clients express delight, praise professionalism, creativity, trustworthiness, and flexibility. They are seen as providing accessible professional design for 'normal people' with standards beyond IKEA but without a huge designer budget. A limitation is the lack of widespread reviews on other independent platforms.

Copy Examples

• •From "just a room" to "finally home." ✨ Swipe to see how we helped a client rediscover the soul of their living room. We believe every space has a beautiful story waiting to be told. Ready to write yours? Tap the link in our bio for a personal design consultation. #schoenerinnen #interiordesign #homemakeover #digitaldesign
• •Headline: Your home is full of potential. Let's unlock it together. Body: Beautiful interior design shouldn't be a secret. Our digital-first approach makes professional design accessible to everyone, everywhere. CTA Button: Start Your Project
• •Headline: See your new room in 3D before you buy a single thing. Body: Overwhelmed by paint chips and furniture choices? Our designers create a stunning, interactive 3D model of your space, tailored to your style and budget. Make confident decisions and design the home you've always dreamed of. CTA Button: Learn How
• •Subject: A question for you: Does your home feel like *you*? Preview Text: If not, we can help with that.
• •Headline: Your brand is brilliant. Your office should be too. Body: We partner with businesses to create spaces that inspire productivity and reflect company culture. From the lobby to the conference room, our efficient, digital design process lets you focus on your business while we handle the design. CTA Button: Design My Office