Brand Tone

Helpful & Expert, Friendly & Approachable, Traditional & Trustworthy, Customer-centric, Community-Oriented

Brand Values

• •Comfort
• •Quality
• •Personalized Service & Expertise
• •Family & Tradition
• •Health & Wellbeing
• •Adaptability & Modernity

Best Practices

• •Prioritize "Comfort" and "Support": Ensure that the copy consistently highlights how your shoes and services address these needs, especially concerning orthotics and specific foot conditions.
• •Maintain a Helpful, Advisory Voice: Position the brand as a knowledgeable guide. Use language that educates and assists customers in making informed choices (e.g., "We recommend," "Consider this if you experience," "Let us help you find...").
• •Emphasize Personalized Service and the Human Touch: Refer to the team, the in-store experience, and the personal advice customers receive. This reinforces the friendly, approachable, and customer-centric values. Use "we" and "you" to create a direct connection.
• •Reference Tradition and Trust Sparingly but Effectively: Mentioning the "family business" aspect or "since 1917" can build trust, but balance it with a focus on current, trendy comfort options to show relevance.
• •Be Warm and Welcoming: Use positive, inviting language. Phrases like "Stap gerust binnen, wij maken graag tijd voor u!" (Feel free to step inside, we are happy to make time for you!) from the website are excellent examples. Ensure this warmth translates to all communications, from social media captions to email newsletters.

Social Perception

Specialist Go-To, Knowledgeable & Reliable, Friendly Local Business, Trustworthy, Valued for Service

Copy Examples

• •Headline: Step into Comfort That Understands You. Body: At Schoenen VEGRID, we believe your shoes should feel like they were made just for you. For generations, we've specialized in finding the perfect fit for every foot, especially if you wear custom orthotics. Visit us in Geel for personalized advice – we’re here to help you walk with joy! #VegridComfort #ExpertShoeFit #Since1917
• •Headline: Your Feet Deserve the Best. We Deliver. Body: Tired of choosing between style and comfort? At Schoenen VEGRID, you don’t have to. We handpick trendy, quality shoes that support your feet, including options for various widths and removable insoles. Let our family help yours find their perfect pair! #ComfortAndStyle #FamilyBusiness #HealthyFeet
• •Headline: More Than Just a Shoe Store – We’re Your Foot Comfort Partners. Body: Finding the right shoe can change your day. That’s why Alexander, Jo, Ingrid, and Kristin take the time to understand your needs, measure your feet, and guide you to the ideal comfort shoe. Experience the VEGRID difference. #PersonalAdvice #ComfortSpecialists #GeelShopping
• •Headline: New Season, New Comfort! Explore Our Latest Collection. Body: Spring into action with fresh styles from your favorite comfort brands! From supportive sandals to stylish everyday shoes compatible with your orthotics, Schoenen VEGRID has you covered. Check out our new arrivals online or stop by our store in Geel! #NewCollection #TrendyComfort #VegridShoes
• •Headline: A Geel Tradition Since 1917: Comfort, Quality, and Care. Body: For over a century, Schoenen VEGRID has been dedicated to happy feet in our community. We’re proud to offer expert advice and a wide range of comfort footwear for the whole family. Thank you for supporting your local shoe specialists! #ShopLocalGeel #FootComfortExperts #VegridFamily