Brand Tone

Informative, Factual, Reliable, Trustworthy, Direct, Sales-Oriented, Helpful, and Supportive

Brand Values

• •Health and Safety
• •Reliability and Quality
• •Accessibility and Convenience
• •Customer Focus
• •Responsiveness

Best Practices

• •Prioritize Clarity and Accuracy: Given the nature of the products, all information must be precise, easy to understand, and factually correct, especially regarding certifications and test sensitivity.
• •Maintain a Reassuring and Supportive Voice: Acknowledge potential customer anxieties around health issues. Use language that empowers them by offering solutions and reliable information.
• •Emphasize Reliability and Trust: Consistently mention product certifications, quality standards, and the expertise behind the product selection and advice offered.
• •Be Direct and Solution-Oriented: Clearly state the problem the product solves and how it benefits the customer (e.g., "gain clarity," "ensure safety," "stay prepared").
• •Keep Promotional Language Professional: While highlighting offers and new products, avoid overly aggressive or fear-mongering sales tactics. The tone should remain grounded in providing genuine health and safety solutions.

Social Perception

Generally perceived as a reliable supplier of medical tests and protective equipment, particularly valued during the COVID-19 pandemic. Efficient, with many customers highlighting fast shipping. Providing good quality products that are easy to use. A go-to source for bulk purchases for some businesses and institutions. The brand is mainly associated with COVID-19 related products, though they are expanding their range.

Copy Examples

• •Headline: Stay Prepared. Stay Protected. Body: Quickly and reliably detect viruses like Influenza A/B, RSV, and COVID-19 with our certified combination rapid tests. Easy to use at home or for professional needs. Order yours today for peace of mind.
• •Headline: Your Health, Secured. Body: From CE-certified FFP2 masks to high-quality nitrile gloves, Schnelltest Store offers the protection you need. We provide comprehensive solutions for individuals and businesses. Browse our hygiene range now.
• •Headline: Unsure About Your Symptoms? Get Clarity, Fast. Body: Our range of self-tests for various health concerns, including the latest COVID-19 variants, delivers accurate results in minutes. Trust in our Paul-Ehrlich-Institut evaluated tests for reliable self-assessment.
• •Headline: Equipping Professionals, Ensuring Safety. Body: Schnelltest Store is your trusted partner for bulk orders of professional-grade rapid tests and medical supplies. Ensure your workplace or institution is prepared. Contact us for tailored solutions and expert advice.
• •Headline: Beyond the Basics: Comprehensive Health Monitoring. Body: Discover our new range of analysis tests for hair and water, plus targeted nutritional supplements to support your wellbeing. Your health journey, supported by Schnelltest Store.