Brand Tone

fun, friendly, slightly quirky, casual, approachable, humorous, playful, confident, enthusiastic

Brand Values

• •Originality and Uniqueness
• •Quality and Freshness
• •Customer Enjoyment and Satisfaction
• •Community and Connection

Best Practices

• •Embrace the Quirk: Use playful language, puns, and lighthearted humor. The voice should feel fun and never take itself too seriously.
• •Focus on Flavor and Freshness: Always highlight the unique taste profiles and fresh ingredients. Use descriptive and appetizing words that make the food the hero.
• •Keep it Casual and Conversational: Write as if you're talking to a friend. Use contractions, ask questions, and create a welcoming and approachable feel.
• •Promote Value with Enthusiasm: When announcing deals or new items, the tone should be exciting and confident, emphasizing the great experience the customer is getting.
• •Engage with the Community: Respond to comments and mentions on social media in the same friendly and fun tone, reinforcing the brand's community-focused values.

Social Perception

Generally positive; perceived as a higher-quality, unique, and flavorful alternative to typical fast-food chains; praised for unique taste, sourdough bread, menu variety, and an effective rewards program; overall brand perception remains favorable.

Copy Examples

• •Your lunch break called, it said it's bored. Rescue it with The Original. #Schlotzskys #SourdoughSalvation #NotYourAverageSandwich
• •Seriously Fun Food. Get your hands on our new Sweet Heat BBQ Chicken sandwich and see what the buzz is all about.
• •Your taste buds are about to thank you. 👀
• •Which half of your Pick 2 are you eating first? Be honest. A) The soup B) The sandwich C) I blacked out and ate them both.
• •You're one sandwich away from a great day. We're here to make it happen.