Brand Tone

Elegant Heritage, a blend of historical and traditional, premium and high-quality, natural and serene, and professional and refined.

Brand Values

• •Heritage & Tradition
• •Quality & Excellence
• •Regionality & Sustainability
• •Experience & Tranquility
• •Pioneering Spirit

Best Practices

• •Lead with Heritage: Always weave the brand's history—the castle's 1806 origin, the revival of winemaking—into the narrative. This is your strongest differentiator.
• •Use an Elegant Vocabulary: Employ refined and evocative language. Instead of "tasty," use "exquisite" or "flavorful." Instead of "nice place," use "serene escape" or "historic estate."
• •Emphasize Place and Nature: Consistently reference the specific location ("Mecklenburg," "Stargarder Land") and the natural beauty of the estate (vineyards, parks, lakes). This grounds the brand in a tangible, desirable place.
• •Focus on Quality over Quantity: In product descriptions, highlight the craftsmanship, the natural ingredients, and the sustainable process. Explain why the product is special, not just what it is. Mentioning awards or positive critic reviews adds credibility.
• •Maintain a Unified Voice Across Platforms: The professional, warm, and refined tone used in response to hotel reviews should be the same tone used in social media captions and email newsletters. Create a simple brand voice guide to ensure all communications are aligned.

Social Perception

Schloss Rattey is perceived as a premium, unique, and peaceful destination. It is valued as a beautiful getaway with high-quality accommodations and excellent food and wine. It is seen as a hidden gem that successfully combines history with modern comfort, and as a serious and innovative producer in the wine community, strongly associated with relaxation, nature, and a sophisticated, authentic German experience.

Copy Examples

• •Taste the spirit of the north. Our award-winning 2024 »Hundertdreiundfünfzig« Cuvée captures the crisp minerality of the Stargarder Land. Each bottle is a tribute to the pioneering spirit that revived a centuries-old tradition. Discover a piece of heritage at schlossrattey.shop.
• •From our historic cellars to your home. Schloss Rattey is more than Germany's northernmost winery—it's an experience of tranquility and taste. Explore our estate-grown wines or plan your escape to the serene Mecklenburg countryside. Your journey into elegant heritage begins here.
• •The Essence of the Estate, Delivered. Shop our collection of wines, spirits, and regional delicacies, crafted with a deep respect for nature and tradition. Experience the authentic taste of Schloss Rattey.
• •A Story in Every Bottle: Discover Our Newest Vintage
• •Bold and complex, our Eikspon Regent is a testament to the unique terroir of our northern vineyards. With notes of dark cherry, plum, and a hint of spice, this dry red wine is barrel-aged to perfection in our historic cellars. It pairs beautifully with hearty game dishes or aged cheese, embodying the refined, rustic elegance of Schloss Rattey.