Brand Tone

Professional, Direct, and Service-Oriented. The language is clear, concise, and focused on practical application, emphasizing efficiency, trust, and legal soundness. It's the voice of a reliable service provider, without fluff or casual language.

Brand Values

• •Reliability
• •Efficiency
• •Quality
• •Accessibility
• •Transparency

Best Practices

• •Prioritize Clarity Over Creativity: Your primary goal is to convey information clearly. Avoid jargon, slang, or overly clever phrasing that could confuse the core message of being a simple, legal music solution.
• •Lead with the Value Proposition: Always highlight the key benefits: "GEMA-free," "legally secure," "instant download," "one-time fee." This is what your target audience is looking for.
• •Maintain a Professional and Direct Tone: Address your audience as a professional service provider. The tone should be helpful and confident, but not overly familiar or casual.
• •Use Action-Oriented Language: Employ clear calls to action like "Purchase Your License," "Browse the Collection," "Download Now," and "Listen to Samples." This guides the user and reinforces the efficiency of the service.
• •Ensure Consistency Across All Platforms: The language used on the website, in YouTube descriptions, and in any customer communication should be uniform. This builds a cohesive and reliable brand identity. Whether it's a product description or an invoice email, the tone should remain consistently professional and direct.

Social Perception

Perceived as a trusted, no-nonsense provider of royalty-free music. Customers view it positively, highlighting ease and reliability. It's seen as a straightforward solution for music licensing, appreciated by businesses and creators prioritizing legal safety and efficiency. This perception is largely confined to its direct customer base.

Copy Examples

• •Google Ad - Headline: Legally Secure GEMA-Free Music | Description: High-quality tracks for videos, podcasts, and business. Simple license, instant download. Find your sound today.
• •YouTube Video Description - Title: Corporate Music for Presentations | [Track Name] - Schlierkampmusic | Description: Need professional background music for your next project? This track is available for commercial use. Purchase a one-time license for legally secure use in videos, advertising, and more. No recurring fees. Get your license and download link instantly at [Link to shop].
• •Website's Homepage Banner - Headline: The Right Music for Your Business. Guaranteed GEMA-Free. | Sub-headline: Browse our curated library of high-quality production music. Find, license, and download your track in minutes.
• •E-Mail to a Potential Business Client - Subject: Simplify Your Background Music with Schlierkampmusic | Body: Dear [Client Name], Finding high-quality, legally compliant music for your [business type, e.g., hotel, restaurant] can be a challenge. Schlierkampmusic offers a straightforward solution: a diverse catalog of GEMA-free music with a simple, one-time licensing fee. Ensure a great atmosphere for your guests without the administrative burden of GEMA. Explore our collections at [Link].
• •Category Page (e.g., Wellness & Relaxation) - Headline: Calm and Composed: GEMA-Free Music for Wellness and Spas | Body: Create the perfect ambiance of tranquility for your clients. Our collection of wellness and meditation music is carefully selected to enhance relaxation. All tracks come with a full commercial license, providing you with quality sound and legal peace of mind.