Brand Tone

Authoritative, Confident, Quality-Focused, Supportive, Direct, Professional yet Accessible, Reliable and Trustworthy

Brand Values

• •Quality
• •Perfection/Excellence
• •Customer Success/Enablement
• •Trust
• •Comprehensive Range

Best Practices

• •Maintain an authoritative and confident tone by using terms like 'King' and emphasizing expertise.
• •Focus on the quality and precision of the products, highlighting how they contribute to the perfection of the workpiece.
• •Emphasize customer success and empowerment by showing how Schleifkönig products enable users to achieve their project goals.
• •Use direct and action-oriented language with clear calls to action.
• •Ensure reliability and trustworthiness are conveyed through accurate descriptions and prompt service.

Social Perception

Positive, Reliable Supplier, Niche Authority

Copy Examples

• •Trust only the King of grinding supplies!
• •Through highest quality in processing, we form the solid basis for your success.
• •The equipment from Schleifkönig helps you create something unique and celebrate yourself with pride!
• •We are here for you, so that your next grinding project becomes a true success!
• •View all products and find the perfect grinding solution for your needs.