Brand Tone

Enthusiastic & Upbeat, Nostalgic & Current, Approachable & Friendly, Community-focused

Brand Values

• •Love for Schlager Music
• •Good Feelings/Entertainment
• •Swiss Connection/Local Identity
• •Accessibility

Best Practices

• •Embrace Positivity and Enthusiasm: Use uplifting language, exclamation points where appropriate, and focus on the joy and good feelings Schlager music brings. Words like "favourite," "best," "hits," "feel good," "enjoy" should be common.
• •Balance Nostalgia with Modernity: Acknowledge the classic appeal of older Schlager while also highlighting new artists and current hits. Use phrases that bridge this, e.g., "From yesterday's legends to today's stars."
• •Keep it Simple and Relatable: Schlager lyrics are often direct and easy to understand. The brand's copy should mirror this by being clear, straightforward, and avoiding overly complex jargon.
• •Incorporate a Swiss Flavour (Subtly): While the music is German Schlager, references to Switzerland, local events (if applicable), or using language that resonates with a Swiss-German audience can strengthen the local connection. Mentioning "Swiss Schlager highlights" is a good example.
• •Be Interactive and Community-Oriented: Encourage listener participation through questions, polls, and contests on social media. Use inclusive language like "your," "we," and "us" to foster a sense of community.

Social Perception

Popular among Schlager Fans, Genre Specificity, Associated with Positive Emotions, Swiss Radio Landscape Player

Copy Examples

• •Your favourite Schlager hits, from iconic classics to today's chart-toppers – all in one place! 🇨🇭 Download the Schlager Radio Switzerland app for free and dive into the best of German Schlager, anytime, anywhere. Music that makes you feel good!
• •New Music Friday just got a whole lot better! ✨ We're spinning the latest hit from [Artist Name] all day long. Tune in to Schlager Radio Switzerland and let us know if it's your new favourite! #SchlagerRadioCH #NewMusic #SwissSchlager
• •Want to win [Prize, e.g., tickets to a Schlager event in Switzerland]? 🎶 Simply tell us your all-time favourite Schlager song from the 80s in the comments below! We love hearing your musical memories. #SchlagerRadioCH #Giveaway #80sSchlager
• •Welcome to Schlager Radio Switzerland – your home for the best German Schlager! From timeless melodies that bring back memories to the freshest sounds topping the charts, we've got your day covered with music that speaks to the heart. Listen live now!
• •(Upbeat Schlager music intro) Announcer: "Feeling good? You will be! This is Schlager Radio Switzerland, playing all your favourites, from the golden oldies to the hits of right now. The heart of Schlager, right here in Switzerland. Tune in on DAB+ or our app!"