Brand Tone

Professional, Supportive, Service-Oriented, Direct & Informative

Brand Values

• •Quality
• •Service
• •Expertise/Specialization
• •Community Support
• •Reliability

Best Practices

• •Be Authoritative, Not Arrogant: Use clear, confident language that demonstrates expertise in refereeing needs, but avoid jargon where possible or explain it. The tone should be knowledgeable and trustworthy.
• •Emphasize Support and Understanding: Acknowledge the challenges and importance of refereeing. Position the brand as a partner that helps officials perform their best and enjoy their role.
• •Prioritize Clarity and Directness: Ensure all product descriptions, service information, and calls to action are easy to understand. Avoid overly flowery or ambiguous language. Get straight to the point while remaining helpful.
• •Maintain Professionalism: While a touch of enthusiasm for the sport is good, the overall tone should remain professional, reflecting the serious nature of officiating and the quality of the products. Ensure grammar and spelling are impeccable.
• •Be Consistent Across All Channels: Whether it's a website product page, a Facebook update, an Instagram caption, or a customer service email, the core tone (professional, supportive, reliable) should be consistent to build a strong, recognizable brand voice.

Social Perception

Trusted Supplier, Specialist Resource, Supportive of the Refereeing Community

Copy Examples

• •Headline: Equip Yourself for Excellence. Precision gear for every call. Body: At Scheidsrechters.nl, we understand the pressure and precision your role demands. That's why we offer only top-quality apparel and accessories, designed for durability and performance. Order by 23:59, get it tomorrow. Officiate with confidence.
• •Social Media Post (Product Focus): Stay sharp, stay seen. Our latest range of high-visibility referee jerseys ensures you stand out, while offering maximum comfort and freedom of movement. Essential for every game. Shop now at Scheidsrechters.nl. #RefereeLife #GameReady #ScheidsrechtersNL
• •Email Subject: Your Next Match, Perfected. Body: Dear [Referee Name], ensure you're fully prepared for your upcoming assignments. From Fox 40 whistles to professional card sets and all-weather gear, Scheidsrechters.nl has you covered. Quality you can trust, service you can rely on. Explore our new arrivals.
• •Website Banner: The Referee's Choice. Unrivaled Quality. Unbeatable Service. Supporting officials with the best gear, because every decision counts. Fast delivery throughout the Netherlands.
• •Promotional Copy: Command the Game. With professional-grade equipment from Scheidsrechters.nl, you're not just an official; you're an authority. We provide the tools, you provide the expertise. Trusted by referees across the nation.