Brand Tone

Professional, Experienced/Knowledgeable, Reliable/Dependable, Service-Oriented, Direct/No-Nonsense

Brand Values

• •Quality
• •Experience/Expertise
• •Customer Service
• •Reliability/Dependability
• •Efficiency
• •Comprehensive Inventory

Best Practices

• •Develop a Core Messaging Guide: Document key value propositions, target audience pain points, and approved terminology. Ensure this guide reflects the professional, experienced, and reliable tone.
• •Focus on B2B Language: Prioritize clarity, precision, and technical accuracy. Highlight benefits relevant to businesses (e.g., efficiency, cost-effectiveness, reliability, quality assurance).
• •Emphasize Expertise and Experience: Consistently weave in the company's longevity and deep knowledge of metals and processing, but avoid sounding arrogant. Let the facts (years in service, capabilities) speak for themselves.
• •Be Direct and Solution-Oriented: Get straight to the point. Business clients appreciate clear communication about how Schafer Metals can solve their material and processing challenges.
• •Maintain Professionalism Across All Touchpoints: Ensure all written communications (website, emails, quotes, technical sheets) adhere to the established professional and service-oriented tone. Avoid slang, overly casual language, or humor that might not align with the industry's expectations.

Social Perception

Within its industry and among its customers: Likely perceived as a longstanding, reliable supplier of metal products and processing services. Businesses would value their experience, range of inventory, and ability to provide custom-cut materials. General Public: Likely low to no awareness, which is typical and often intentional for a specialized B2B service center that does not market to the general consumer. Their reputation is built on industry performance rather than broad public image.

Copy Examples

• •Schafer Metals: Your Partner for Quality Steel, Aluminum, and Stainless Since 1975. Precision Processing, Dependable Service.
• •Achieve intricate cuts and complex shapes with Schafer Metals' advanced plasma cutting services. We deliver precision-cut components from our extensive inventory, to your exact specifications.
• •For over four decades, Schafer Metals has been the trusted source for metal solutions. Our commitment to a vast inventory, rapid turnaround, and a 'can-do' approach ensures your project stays on track.
• •Need specific metal grades and custom processing? Contact Schafer Metals today for a quote and experience service you can build on.
• •Schafer Metals: More than just a supplier. We are your strategic metal service center, offering the inventory, processing capabilities, and expertise to drive your project's success.