Brand Tone

Personal, Passionate, and Nurturing

Brand Values

• •Craftsmanship & Quality
• •Natural & Ethical
• •Creativity & Connection
• •Mindfulness & Well-being
• •Transparency

Best Practices

• •Always lead copy from a place of passion for the craft, using words like "love," "care," "handcrafted," and "studio" to remind customers of the human touch behind the brand.
• •Don't just list scent notes; describe the feeling or memory the scent evokes, connecting fragrances to moods, moments, and well-being.
• •Maintain a personal and approachable voice by using "we" and "you" to create a direct conversation, keeping the language warm, friendly, and inviting.
• •Consistently weave in keywords related to core values like "handmade," "natural soy wax," "vegan," "crystal-infused," and "made in Amsterdam" to reinforce brand identity.
• •Encourage interaction and community by posing questions in social media captions, promoting user-generated content, and highlighting shared experiences like workshops.

Social Perception

The public and customer perception of Scent with Love is overwhelmingly positive, centered on product quality and the brand's personal touch. Customers frequently praise the wonderful scents and the chic, trendy appearance of the candles, appreciating the "handmade" aspect and the engaging experience of workshops. The brand's communication style is perceived as friendly and approachable, leading to positive customer service interactions.

Copy Examples

• •Slow down and embrace the moment. ✨ Our new collection is inspired by the quiet magic of a sunrise. Each crystal-infused candle is hand-poured with love in our Amsterdam studio, ready to fill your space with warmth and tranquility. Which scent will you welcome into your home? #ScentWithLove #HandmadeCandles #CrystalEnergy #SelfCareMoment
• •White Tea & Bergamot with Clear Quartz. Invite clarity and balance into your day. This elegant blend of fresh white tea and uplifting bergamot is paired with a Clear Quartz crystal to amplify energy and intention. Handcrafted with 100% natural soy wax, it’s more than a scent—it’s a ritual. Light it during your morning meditation or whenever you need a moment of focus.
• •Create more than just a candle—create a memory. ✨ Grab your best friend, mom, or sister and join us for a fun, relaxing candle-making workshop in Rotterdam! Learn our secrets, choose your favorite scents, and pour a beautiful crystal candle to take home. Ready for a creative afternoon? Book your spot now!
• •A little gift from our studio to you...
• •Handmade with Love, Scented with Intention. Discover our natural soy wax melts and crystal candles.