Brand Tone

passionate, trustworthy, and sophisticated

Brand Values

• •Authenticity
• •Quality
• •Accessibility
• •Passion
• •Transparency

Best Practices

• •Emphasize Storytelling: Frame products within a narrative that connects to the rich history and traditions of Arabian perfumery. This adds depth and emotional resonance to the brand.
• •Use Evocative and Sensory Language: Describe fragrances with vivid and descriptive words that appeal to the senses. Use metaphors and imagery that transport the customer to the landscapes and cultures of Arabia.
• •Maintain a Balance of Sophistication and Accessibility: While the brand is sophisticated, the language should remain clear and inviting. Avoid overly technical jargon and focus on the experience of the fragrance.
• •Highlight Quality and Value: Consistently reinforce the message that Scents of Arabia offers high-quality fragrances at an affordable price. This is a key differentiator for the brand.
• •Foster a Sense of Community: Engage with customers as fellow perfume enthusiasts. Use inclusive language that invites them to share in the passion for fragrance and discovery.

Social Perception

reliable and high-quality source for Arabian perfumes

Copy Examples

• •Evoke the timeless allure of the desert with our latest arrival. A symphony of rare oud and delicate rose, this fragrance is more than a scent—it's a story waiting to be told. Discover the magic of authentic Arabian perfumery.
• •Experience luxury without the label. Our masterfully crafted fragrances capture the essence of your favorite designer scents at a price you'll love. Indulge in sophistication, reimagined.
• •Your journey into the world of Arabian scents continues. As a valued member of our fragrance family, we invite you to explore our new collection, curated with the same passion and dedication to quality you've come to expect. Find your next signature scent today.
• •Crafted from centuries of tradition, this is a tribute to the heart of Arabian perfumery. Rich, complex, and deeply resonant, this scent is an invitation to experience the opulence of a bygone era. A bold statement for the modern connoisseur.
• •It began with a shared passion: a quest to uncover the most captivating fragrances in the world. We found them in the heart of Arabia, where perfume is more than a product—it's an art form. Now, we bring these treasures to you, a collection of scents that embody tradition, luxury, and timeless elegance.