Brand Tone

Sophisticated, direct, appreciative, refined, elegant, descriptive, evocative, inviting.

Brand Values

• •Quality and Craftsmanship
• •Customer Experience
• •Accessible Luxury
• •Sensory Appeal
• •Ethical Practices

Best Practices

• •Always highlight the long-lasting nature of the perfume oils. Use words like "lasts all day," "a little goes a long way," and "high-quality" to reinforce this key selling point.
• •Describe the feeling and the experience, not just the ingredients. Use words like "divine," "heavenly," "enchanting," and "uplifting" to connect with the customer's emotions.
• •Incorporate customer testimonials and stories into your copy. Phrases like "our customers' favorite" or direct quotes about receiving compliments build trust and community.
• •Write in a clean, elegant style. Avoid overly casual slang, but keep the tone warm and inviting. The goal is to be seen as a luxury expert who is happy to share their knowledge.
• •For each fragrance, briefly explain its character or the inspiration behind it. Listing the top, middle, and base notes helps educate the customer and adds to the perception of quality and craftsmanship.

Social Perception

Scents Garden is perceived as a hidden gem, a high-quality, trustworthy brand, and a superior alternative to traditional alcohol-based high-end perfumes due to the longevity of its oil-based formulas. It is highly recommended by loyal, repeat customers, fostering a strong sense of community and trust.

Copy Examples

• •Experience the heart of romance. Our Taif Rose perfume oil is bottled decadence, a divine scent that lingers like a cherished memory. A single drop is all it takes to feel special. #ScentsGarden #TaifRose #PerfumeOil #LuxuryScents #CoventGarden
• •The Art of Lasting Fragrance. Discover our oil-based perfumes, crafted to stay with you all day and leave a lasting impression.
• •So many compliments in one little bottle! Our customers in Covent Garden have discovered the secret to a scent that truly lasts. Join the Scents Garden family and find your signature fragrance. #London #Fragrance #PerfumeLover #Handmade
• •A scent that makes them ask, "What are you wearing?" Ready for the compliments? Our customers can't get enough of Oudh Beirut, a beautiful scent that lasts all day. Rediscover your new favorite fragrance...
• •Quietly elegant and timeless. Whisper is a clean, subtle scent that doesn't shout but is always noticed. With top notes of fresh pear and bergamot, a floral heart of jasmine and lily, and an earthy oakmoss finish, it’s the secret you'll want to keep. Perfect for those who understand that true luxury is personal.