Tono de Marca

Enthusiastic and Approachable, Educational and Informative, Aspirational yet Accessible

Valores de Marca

• •Accessibility
• •Authenticity
• •Discovery and Exploration
• •Customer-Centricity
• •Passion for Fragrance

Mejores Prácticas

• •Speak Like a Friend, Advise Like an Expert: Keep the language casual, friendly, and relatable (e.g., "you guys," "I'm obsessed"). However, back it up with accurate, helpful information about notes, performance, and occasion. This builds both rapport and credibility.
• •Center Everything on "Try Before You Buy": This is your strongest value proposition. Nearly all copywriting should circle back to the benefits of sampling: saving money, avoiding buyer's remorse, building a fragrance wardrobe, and the fun of discovery.
• •Use Sensory and Evocative Language: You're selling a smell online, so words are your primary tool. Use descriptive, emotional, and sensory language (e.g., "creamy vanilla," "a bright, juicy citrus," "a scent that feels like a warm hug") to help the customer imagine the fragrance.
• •Emphasize Authenticity to Build Trust: In an industry where fakes are a concern, regularly and clearly state that all samples are "100% authentic" and sourced from genuine bottles. This should be visible on the website, in product descriptions, and in social media bios.
• •Engage with the Community Genuinely: On social media, reply to comments, ask questions, and feature user-generated content. Use the language of the platform (e.g., TikTok trends, popular audio). This shows you're not just a store, but a passionate member of the fragrance community.

Percepción Social

Positive and Trustworthy, Community-Oriented, Reliable Gateway to a Hobby

Ejemplos de Copy

• •Stop guessing what your next signature scent will be. You wouldn't buy a car without a test drive, right? So why buy a $300 fragrance without trying it first? Grab a sample of [Fragrance Name] and fall in love for real. 100% authentic, 100% savvy. Tap the link in bio to start your scent journey!
• •Niche Scents. Nice Price. Explore the world of luxury fragrance without the luxury price tag. All our samples are 100% authentic, hand-decanted, and ready for you to discover. Shop Best-Sellers
• •That perfume you've been eyeing? It's here. We saw you checking out [Fragrance Category/Name]! If you're not ready to commit to a full bottle, we get it. That's why we exist. For just [Price], you can try it at home, on your skin, and on your own time. No pressure. Just pure fragrance discovery. Get Your Sample
• •A whisper of smoky leather, a heart of rare Turkish rose, and a finish that lasts long after you've left the room. [Fragrance Name] isn't just a perfume; it's an experience. But don't take our word for it. Try this authentic sample and see if it tells your story before committing to a full bottle. Notes: Leather, Rose, Oud, Amber.
• •Still Thinking About It? Your perfect scent is waiting. Don't let commitment anxiety stop you from smelling amazing. Scent Savvy Samples lets you date your fragrances before you marry one. Claim Your Sample Now