Brand Tone

The predominant tone of Scents at No3 is friendly, personal, and passionate. This is consistently reflected across their website, social media, and customer interactions, making the brand approachable, authentic, and proud of its craft.

Brand Values

• •Family-Centric
• •Handcrafted Quality
• •Ethical and Eco-Conscious
• •Affordable Luxury
• •Customer-Focused

Best Practices

• •Always Lead with the "Why": Start with the passion and the story. Whether in an "About Us" page or a short social media bio, grounding the brand in its family-run, handcrafted origins creates an immediate personal connection.
• •Use "We" and "Our": Consistently use collective and personal pronouns (we, our, us) in copy. This reinforces that there are real people behind the brand and makes the communication feel like a conversation between the customer and the family team.
• •Balance "Luxury" with "Affordable": Use descriptive, high-end language to describe the scents and experience ("sophisticated," "luxurious," "invigorating aroma"), but ensure the call-to-actions and offers highlight value (e.g., "free shipping," "20% off," "loyalty points"). This maintains the brand's position of affordable luxury.
• •Show, Don't Just Tell: Instead of just saying "high quality," show it. Use behind-the-scenes videos on TikTok and Instagram, highlight premium ingredients in product descriptions, and feature customer testimonials that praise the scent strength and longevity.
• •Maintain a Consistent Visual and Verbal Language: The friendly, clean, and slightly rustic aesthetic should be consistent across all platforms. Pair this visual style with a verbal tone that is always warm, grateful, and passionate. When responding to comments or reviews, address people by name and maintain the approachable, family-business persona.

Social Perception

The public perception of Scents at No3 is overwhelmingly positive, characterized by praise for product efficacy (highly scented, long-lasting), excellent customer service, great value, and overall trustworthiness as a reliable and authentic family-run business.

Copy Examples

• •From our family to your home ♡ Introducing our new Coastal Cypress & Sea Fennel scent! We’ve poured our hearts into this one, handcrafting a fresh, invigorating aroma that brings the breezy coast right to your living room. It's clean, it's luxe, and it's 100% vegan and cruelty-free. Ready to transform your space? Tap to shop! #HandPouredWithLove #ScentsAtNo3 #FamilyRunBusiness #NewScent #VeganHomeFragrance
• •Indulge your senses with the vibrant, juicy notes of Black Plum & Rhubarb. A delightful and sophisticated fragrance, each wax melt is hand-poured with care by our family team in Bolton. We use a premium, eco-conscious soy wax blend that is vegan-friendly and ensures a long-lasting scent throw to fill your home with warmth and elegance. Simply snap off a cube, place it in your warmer, and let the rich, fruity aroma create an irresistibly welcoming atmosphere.
• •Tired of scents that fade in minutes? ⏱️ You deserve a home that smells amazing, all day long. At Scents at No3, we hand-pour every wax melt to ensure a powerful, long-lasting fragrance experience. Join over 14,000 happy customers who refuse to go back to store-bought! ✨ Shop our best-sellers now and get 20% off your first order with code: FIRST20.
• •Hey [Customer Name], We're so happy to have you! We're Kelly, Steve, and Aiden, the family behind Scents at No3. It all started in our home (at No. 3, of course!) with a passion for creating beautiful, long-lasting scents that don't cost the earth. As a little thank you for joining us, here's 20% off your first order. [Use Code: FIRST20] We can't wait for you to find your favourite scent. With love, The Scents at No3 Team
• •A little bit of magic goes into every bar ✨ All hand-poured, always vegan! #WaxMelts #SmallBusinessUK #Handmade #ProcessVideo #Satisfying