Brand Tone

Nurturing & Calming, Informative & Helpful, Gift-Oriented & Thoughtful

Brand Values

• •Well-being & Self-Care
• •Customer Satisfaction
• •Accessibility to Aromatherapy

Best Practices

• •Focus on educating customers about the benefits of aromatherapy and essential oils.
• •Highlight the convenience and portability of Aurascent's aromatherapy jewelry.
• •Emphasize the gift-giving aspect of the products, framing them as thoughtful and unique presents.
• •Incorporate customer testimonials to build trust and social proof.
• •Maintain a nurturing and calming tone in all communications to align with the brand's focus on well-being.

Social Perception

Positive among its customer base. Customers who have purchased from Aurascent Australia appear pleased with the products, citing their attractiveness and the lovely scents. They appreciate the quick delivery and gift-ready packaging.

Copy Examples

• •Take your relaxing oasis with you wherever you go.
• •Shop now for a gift that soothes the soul.
• •Discover the power of aromatherapy on the go with our beautiful essential oil diffuser jewelry.
• •Give the gift of relaxation and well-being with our thoughtfully curated essential oil sets.
• •Experience the calming benefits of essential oils, anytime, anywhere.