Brand Tone

Personal & Welcoming, Expert & Passionate, Creative & Experiential, Quality-Conscious

Brand Values

• •Personalization & Individuality
• •Quality & Craftsmanship
• •Customer Experience & Service
• •Community & Local Connection
• •Environmental Awareness (subtle)

Best Practices

• •Emphasize Personalization: Always highlight the custom-blended nature of the products and the unique experience offered. Use words like "your," "unique," "personalized," "custom-crafted."
• •Maintain a Welcoming and Friendly Voice: Write as if you're speaking directly to a valued customer in a helpful and approachable way. Avoid overly technical jargon unless explaining an ingredient's benefit.
• •Showcase Expertise with Passion: Share knowledge about fragrances and ingredients in an enthusiastic and accessible manner. Convey the love and care that goes into creating the products.
• •Focus on the Experience: Beyond just the product, sell the experience of creating a scent, the joy of a personalized gift, or the luxury of high-quality, naturally-based body care.
• •Keep it Authentic and Rooted: Remind customers of the brand's heritage and local roots where appropriate, fostering a sense of trust and community connection. Use phrases that evoke quality and craftsmanship.

Social Perception

Customers perceive Scentsational as a unique destination for creating personalized and high-quality fragrances. The staff is often praised for being helpful, friendly, and knowledgeable. The in-store experience is considered pleasant and inspiring. The brand is seen as offering "exceptional products at reasonable prices." There's a strong appreciation for the custom scent blending service, which many find to be a "fantastic" and "luxurious" experience. Online, those who have discovered the brand (scentsationalny.com specifically) often become repeat customers due to the unique offerings and quality.

Copy Examples

• •Headline: Your Signature Scent Awaits. Body: Step into Scentsational and let our experts guide you in creating a fragrance that’s uniquely you. Blend your story, one note at a time. #CustomFragrance #ScentYourStory
• •Headline: More Than Perfume, It's an Experience. Body: Discover the art of fragrance at Scentsational. From personalized perfume oils to luxurious bath & body treats, indulge your senses. Visit us in Huntington Village or explore our DIY Scent Bar Box online! #ScentsationalNY #FragranceExperience
• •Headline: Naturally You, Naturally Scentsational. Body: Our bath and body products are crafted with superior, naturally-based ingredients, gentle on your skin and customizable with your favorite Scentsational perfume oil. Pure, personalized pampering. #NaturalBeauty #CustomScented
• •Headline: The Perfect Gift, Uniquely Theirs. Body: Searching for a truly special present? A custom-blended fragrance from Scentsational is a gift they’ll cherish. Or, give the gift of creativity with our DIY Scent Bar Box! #UniqueGifts #PersonalizedPerfume
• •Headline: Since 1980, Crafting Your Perfect Scent. Body: For over 40 years, Scentsational has been Huntington's home for exceptional, custom-blended perfume oils and quality bath products. Experience the tradition of personalized fragrance. #HuntingtonNY #LegacyOfScent