Brand Tone

Aspirational & Accessible Luxury, Enthusiastic & Passionate, Helpful & Guiding, Direct & Promotional

Brand Values

• •Accessibility to Luxury
• •Exploration & Discovery
• •Authenticity
• •Customer Satisfaction
• •Value

Best Practices

• •Embrace Aspirational yet Inclusive Language: Use wording that speaks to the desire for luxury and exclusivity ("discover coveted aromas," "experience opulence") but also emphasizes accessibility through samples ("try before you commit," "luxury within reach").
• •Be an Enthusiastic Guide: Position the brand as a knowledgeable friend on a fragrance journey. Use encouraging and helpful language ("Let us help you find your perfect match," "Explore the art of scent with us"). Content should feel like an exciting invitation to discover.
• •Highlight Authenticity and Trust: Consistently reiterate the commitment to genuine products. Address concerns transparently if they arise, and ensure customer service interactions reinforce this value. Wording like "100% Authentic, Always" or "Genuine Luxury, Decanted for You" can be used.
• •Maintain Visual Consistency: Ensure that all imagery across the website and social media reflects the high-end nature of the products, even when promoting samples. Clean, elegant, and appealing visuals support the luxury aspect.
• •Balance Promotion with Education: While sales and new arrivals are important, also provide content that educates customers about fragrance families, notes, or the art of perfume selection. This reinforces the "helpful guide" aspect of the brand tone and adds value beyond just selling.

Social Perception

Many customers view Scents Angel as a valuable resource for trying out a wide variety of niche and luxury perfumes at reasonable prices before investing in a full bottle. However, some express skepticism regarding the authenticity of some fragrances and dissatisfaction with customer service responsiveness and issue resolution.

Copy Examples

• •Headline: Unlock the World of Niche. Body: Tired of the same old scents? Discover your next signature fragrance with our curated samples from the world's most exclusive perfume houses. Try before you commit. #ScentsAngel #NichePerfume #FragranceDiscovery
• •Headline: Luxury Within Reach. Body: Experience iconic Tom Ford, Creed, and Parfums de Marly without the full-bottle price tag. Our authentic decants let you explore opulence, one scent at a time. Your journey to luxury starts here. #FragranceSamples #DesignerScents #AffordableLuxury
• •Headline: Is It Love? Find Out with a Sample. Body: Don't guess your next fragrance love. Scents Angel offers 5ml & 10ml testers of coveted perfumes, so you can date the scent before making it official. Explore. Experience. Enchant. #PerfumeSamples #TryBeforeYouBuy #Scent 탐험
• •Headline: Authenticity Guaranteed. Your Scent Story, Pure & True. Body: At Scents Angel, every fragrance is 100% authentic, sourced with care. Explore rare and beloved perfumes with confidence. What story will your scent tell today? #AuthenticPerfum #LuxuryFragrance #ScentsAngelPromise
• •Headline: From Viral Sensations to Timeless Classics. Body: Curious about that TikTok-famous fragrance or a legendary Roja scent? Find them both at Scents Angel. Sample the hype, discover your holy grail. #TikTokMadeMeBuyIt #ViralFragrance #PerfumeCollection