Brand Tone

Calm, luxurious, and trustworthy. Focuses on the sensory experience, natural ingredients, and benefits for well-being and relaxation.

Brand Values

• •Quality & Authenticity
• •Well-being & Relaxation
• •Craftsmanship
• •Customer Satisfaction
• •Natural Focus
• •Trust

Best Practices

• •Maintain a consistent emphasis on sensory experience and relaxation in product descriptions and marketing materials.
• •Highlight the use of natural ingredients and their specific benefits for well-being.
• •Showcase the craftsmanship and attention to detail that goes into creating each product.
• •Incorporate customer testimonials that praise the quality, scent, and benefits of the products.
• •Engage with customers on social media platforms, addressing their concerns and providing valuable information about scent and wellness.

Social Perception

A brand that is perceived as high-quality, trustworthy, and dedicated to providing natural and effective products for well-being and relaxation. It should be seen as a source of expert knowledge on scents and their therapeutic benefits.

Copy Examples

• •"Indulge your senses with our meticulously handcrafted candles, infused with the purest essential oils to create a serene and luxurious environment in your home."
• •"Experience the therapeutic power of nature's botanicals with our soothing bath and body products, designed to promote relaxation and self-care."
• •"Discover the art of relaxation with our exquisite collection of home fragrances, carefully crafted to uplift your mood and enhance your well-being."
• •"Our commitment to quality and authenticity ensures that you receive only the finest pure essential oils and perfumes, sourced from the most reputable growers around the world."
• •"Transform your home into a tranquil sanctuary with our signature scents, expertly blended to evoke a sense of calm and harmony."