Brand Tone

Luxurious & Aspirational, Expert & Knowledgeable, Customer-Centric & Welcoming, Vibrant & Exciting, Accessible Luxury, Engaging & Trendy

Brand Values

• •Quality
• •Expertise & Passion
• •Customer Satisfaction
• •Luxury & Elegance
• •Variety & Selection
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the desired tone (e.g., luxurious yet approachable, expert but friendly), key vocabulary (e.g., "indulge," "discover," "signature," "curated"), and phrases to avoid. Share this with everyone creating content.
• •Emphasize Luxury with Inclusivity: While highlighting high-end products, ensure the language remains welcoming and not alienating. Mentioning varied price points or special offers can achieve this balance.
• •Showcase Expertise Authentically: Instead of just stating "we are experts," demonstrate it through informative content, tips, ingredient highlights, or "meet the expert" features. Language should be confident and knowledgeable but also clear and easy to understand.
• •Prioritize the Customer Experience in Language: Use "you" and "your" frequently. Focus on benefits for the customer (e.g., "helps you discover," "elevate your routine," "find the perfect gift"). Use warm, inviting language, especially in greetings and closings.
• •Adapt to the Platform, Maintain Core Essence: While the tone on TikTok might be more playful and fast-paced than on LinkedIn or the website's "About Us" page, the core values of luxury, expertise, and customer focus should still subtly resonate through the choice of words and a sophisticated yet engaging style.

Social Perception

Premier Luxury Destination, Go-To for Fragrance & Beauty, Knowledgeable & Trustworthy, Engaging & Modern, Focused on Customer Experience

Copy Examples

• •Headline: Discover Your Signature. Experience Luxury. Body: Step into Scentopia Ghana, your ultimate destination for the world's most coveted fragrances and beauty essentials. Our experts are here to guide you through an unparalleled selection. Indulge your senses.
• •Headline: The Art of Gifting, Perfected. Body: Searching for that unforgettable present? Find a world of exquisite perfumes, skincare, and makeup at Scentopia Ghana. Luxury brands, expert advice, and a touch of Ghanaian elegance.
• •Headline: Unlock a New Scent Story. Body: Your next favorite fragrance awaits. Explore new arrivals and timeless classics at Scentopia Ghana. From delicate florals to bold, captivating aromas, let us help you find the scent that speaks to you.
• •Headline: Beauty Expertise You Can Trust. Body: At Scentopia Ghana, our passion is helping you discover your best self. With training from the world's leading beauty houses, our team offers unbiased advice and personalized recommendations. Experience the Scentopia difference.
• •Social Media Post (TikTok/Instagram): Visual: Quick cuts of luxurious perfume bottles, swatches of makeup, smiling customers. Text Overlay: "Your daily dose of luxury ✨ Find your vibe at Scentopia Ghana! #ScentopiaGhana #LuxuryBeauty #PerfumeAddict #GhanaBeauty" Caption: Feeling fabulous? 😉 We've got the scents and shades to match! Visit any of our 9 stores across Ghana or shop online. What's your go-to Scentopia find? 👇