Brand Tone

Honest, transparent, reassuring, expert, passionate (about fragrances).

Brand Values

• •Authenticity Guaranteed
• •Customer-Centric Service
• •Fragrance Expertise
• •Secure Shopping
• •Transparency

Best Practices

• •Prioritize Transparency: In all communications, be upfront about sourcing, authenticity guarantees, and return policies.
• •Emphasize Authenticity Consistently: Every piece of copy, from product descriptions to FAQs, should reinforce the genuineness of the products. Use phrases like "Guaranteed Authentic," "Official Retailer," or "Directly Sourced."
• •Adopt a Customer-Centric Voice: Use language that shows care for the customer's experience and concerns. Be helpful, reassuring, and supportive. Offer easy access to customer service.
• •Showcase Expertise & Passion: Convey a deep knowledge and love for fragrances. Share information about scent notes, perfumers, and the art of perfume making. This builds credibility.
• •Be Consistent Across All Channels: Ensure the tone, messaging, and values are uniform across the website, any (future) social media, email, and customer service interactions to build a cohesive and trustworthy brand identity.

Social Perception

The brand "Scentmy" (referring to scentmy.com) is widely regarded as a potential scam, with numerous reports of fake products and poor customer service. There's a significant lack of trust. If Scentmy were a legitimate business, its primary challenge would be to build trust and establish authenticity.

Copy Examples

• •Headline (Website Banner): "Authentic Fragrances, Guaranteed. Rediscover Your Signature Scent with Scentmy."
• •About Us Snippet: "At Scentmy, our passion for genuine perfumery drives everything we do. We partner directly with trusted distributors to ensure every bottle is authentic. We're committed to transparency and helping you find the perfect, genuine scent you'll love. Your trust is our signature."
• •Product Description Footer (for a specific perfume): "Sourced with care, delivered with confidence. At Scentmy, this [Perfume Name] is guaranteed authentic. Questions? Our fragrance experts are here to help you choose with assurance."
• •Social Media Post (if they had one): "The art of fragrance is an experience of authenticity. At Scentmy, we're dedicated to bringing you only genuine, high-quality perfumes. What does authenticity mean to your scent journey? #ScentmyAuthentic #RealLuxuryScents"
• •Email Marketing Subject Line: "Peace of Mind in Every Scent: Why Scentmy Guarantees Authenticity."