Brand Tone

Creative and Inspiring, Approachable and Friendly, Knowledgeable and Trustworthy, Empowering and Enabling, Enthusiastic and Passionate

Brand Values

• •Quality
• •Creativity and Self-Expression
• •Accessibility (DIY Focus)
• •Customer Satisfaction
• •Australian Made & Operated
• •Ethical Considerations
• •Community Engagement

Best Practices

• •Embrace the "Creative Enabler" Role: Always frame your copy to inspire and empower customers in their DIY journey. Use encouraging language that suggests possibility and fun (e.g., "imagine the possibilities," "craft your unique," "discover the joy of").
• •Be Approachable and Human: Use a friendly, conversational tone. Don't be afraid to use emojis appropriately in social media contexts. Address your audience directly (e.g., "Ready to create?"). Share passion and enthusiasm authentically.
• •Highlight Quality and Expertise Subtly: Weave in mentions of your quality ingredients, Australian manufacturing, and experience without sounding overly technical or boastful. Let customer testimonials and certifications speak to this as well.
• •Focus on the "Why" Behind DIY: Connect with the emotional benefits of creating something by hand – uniqueness, personalization, the joy of gifting, creating a specific ambiance.
• •Maintain Australian Voice (Where Appropriate): Casually reinforce your Australian identity, which can build trust and relatability with your local market, and add a point of difference internationally. Keep language clear, positive, and direct.

Social Perception

Generally perceived very positively. High-Quality Products, Reliable and Efficient Service, Supportive of Small Businesses, Inspiring and Innovative, Trustworthy

Copy Examples

• •✨ Unleash your inner perfumer! ✨ Our NEW [Fragrance Name] oil has just landed, and it’s a dream in a bottle. Think [describe scent notes briefly, e.g., warm vanilla, zesty citrus, and a hint of spice]. Perfect for crafting cozy candles or your next signature scent. Ready to create something amazing? Tap the link in bio to explore! #ScentMethod #DIYFragrance #NewScent #AustralianMade #CreativeJourney
• •Your Scent Story Starts Here. ✨ Discover the joy of DIY with Scent Method's easy-to-use kits. From luxurious candles to bespoke perfumes, we provide everything you need to create beautifully scented moments. Quality ingredients, endless inspiration. Shop DIY Kits Now!
• •Hey Scent Masters! Ever wondered why everyone adores our [Bestselling Fragrance Oil]? It’s the [key characteristic, e.g., incredibly true-to-life aroma] that makes it a go-to for so many creations. Customers tell us it’s ‘liquid magic’ for their candles and soaps! Give your next project that special touch. [Link to product]
• •Quick DIY Tip! 💡 Want a stronger scent throw from your homemade diffuser? Try flipping your reeds once a week! 😉 What are your go-to Scent Method oils for diffusers? Share below! 👇 #ScentMethod #DIYDiffuser #HomeFragrance #ScentHacks #CreativeIdeas #FragranceOils
• •Pour Your Passion. Our Premium Soy Wax Blend is crafted for creators like you. Designed in Australia, this easy-to-use wax ensures a smooth, professional finish and an incredible scent throw for your candle masterpieces. Holds up to 10% fragrance load, letting your chosen Scent Method oils truly shine. Let's get making!