Brand Tone

sincere, calming, and aspirational

Brand Values

• •Craftsmanship and Quality
• •Natural and Ethical Ingredients
• •Well-being and Emotional Connection
• •Sustainability

Best Practices

• •Lead with the Feeling: Start copy by describing the emotion or atmosphere the scent will create, rather than just listing the fragrance notes. Use words like "calm," "uplift," "soothe," and "inspire."
• •Highlight the 'Handmade' and 'Natural' Aspects: Consistently mention "hand-poured," "small batches," "100% soy wax," and "vegan-friendly" to reinforce brand values.
• •Tell the Story: Weave in elements of the founder's passion and the brand's origin story to build a deeper connection with the audience. People connect with people.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the sense of smell and create a vivid mental picture of the experience.
• •Maintain a Calm and Gentle Tone: Avoid overly aggressive sales language. The copy should feel like a gentle suggestion or a shared secret, aligning with the calming nature of the products.

Social Perception

high-quality, artisanal, and trustworthy brand. Customers are likely to be individuals who appreciate handcrafted goods, prioritize natural and ethical products, and are interested in wellness and creating a serene home environment. The brand's story of a founder pursuing a passion project adds a layer of authenticity that can foster a strong, loyal customer base.

Copy Examples

• •Evoke the calm of a misty morning. Introducing 'Rainforest,' our newest hand-poured soy candle. A delicate blend of earthy moss and fresh rain, designed to transport your senses and soothe your soul. Find your moment of peace. #ScentKissed #HandmadeCandles #NaturalLiving
• •Give the gift of tranquility. Each Scent Kissed candle is a unique piece of art, handcrafted with 100% natural soy wax and premium fragrances. Poured with love in our Sydney studio, it's more than a gift; it's an experience. Shop our collection for a truly special present. [Link]
• •Let the soft flicker and delicate aroma of 'Romance' fill your space. A sophisticated bouquet of blooming peonies and a hint of sweet blush, this candle is an invitation to slow down and savor the moment. Hand-poured into our signature concrete vessel, it's the perfect scent for evenings spent in good company or quiet reflection.
• •Create your sanctuary. Our eco-friendly soy candles not only smell divine but also add a touch of minimalist elegance to any room. Discover how our unique scents can transform your home. #HomeDecor #ScentedCandles #MinimalistStyle #ScentKissed
• •A little something to brighten your day. As a thank you for being part of our journey, we wanted to share a sneak peek of our upcoming collection. Inspired by the serene landscapes of Australia, these new scents are crafted to bring a sense of peace and natural beauty into your home. Stay tuned.