Brand Tone

Fun, Approachable, and Enthusiastic

Brand Values

• •Ethical Production
• •Handmade Quality
• •Affordable Luxury
• •Customer-Centricity
• •Joy and Self-Care

Best Practices

• •Use Lively, Sensory Language: Always use descriptive adjectives that appeal to the senses, especially smell. Words like "juicy," "lush," "delectable," "vibrant," and "zesty" align with the brand's fun and enthusiastic tone.
• •Maintain a Positive and Upbeat Voice: Keep the tone cheerful and optimistic. Even when providing instructions or information, frame it in a friendly, helpful manner. Use exclamation points and emojis where appropriate (especially on social media) to convey enthusiasm.
• •Humanize the Brand: Continue to share behind-the-scenes content and stories about the team and the business's journey. Use "we" to create a personal connection, making the brand feel like it's run by real people who are passionate about their products.
• •Emphasize Core Values Naturally: Weave brand values into the copy without it feeling like a checklist. For example, instead of just saying "It's vegan," say "100% vegan goodness for your skin and your conscience."
• •Adapt the Tone for the Platform: While the core voice remains consistent, the tone can be adjusted. Keep it energetic and informal on TikTok, visually driven and slightly more polished on Instagram, and helpful and descriptive on the website and in emails. This shows an understanding of the audience on each specific channel.

Social Perception

The general public perceives Scentish as a reliable and high-quality independent brand. Customers value the strength and longevity of the fragrances, which is a frequently mentioned positive point in reviews. They are seen as a good alternative to more prominent brands like Lush, with a strong emphasis on unique scents and ethical production. The brand's social media engagement is well-received, with followers responding positively to their behind-the-scenes content and interactive style. Overall, Scentish has cultivated a loyal customer base that appreciates both the product quality and the brand's personality.

Copy Examples

• •✨ Meet your new obsession! ✨ Say hello to our 'Midnight Bloom' whipped soap. Imagine lush florals and a hint of sandalwood turning your shower into a daily spa escape. P.S. It’s vegan, handmade, and so fluffy you'll want to scoop it all out at once. (But please, a little goes a long way!) Tap to shop! #Scentish #HandmadeHeaven #VeganBeauty
• •Packing up pure happiness for another amazing customer! 💜 We see you love the 'All On Red' collection - great choice! Every box we ship is filled with good vibes and fabulous scents. Thanks for your order, Sophie! #Scentish #SmallBusiness #PackingOrders #WaxMelts
• •Handmade in Lancashire, with love in every bubble. ✨ Your daily dose of amazing awaits. Free delivery on orders over £30!
• •Psst... Your self-care routine is about to get a major upgrade.
• •Ready for the sweetest escape? Our 'Tropicana' bath bomb is a party in your tub! It fizzes with the electric scents of juicy mango and zesty pineapple, leaving your skin silky smooth and your bathroom smelling like a five-star vacation. Go on, you deserve it.